21 Feb 2013 Newsletter Subscription

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Volume 33 - Issue No: 90
 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 

MSM ups the ante for promoting IPL
 Multi Screen Media has earmarked around Rs 250 mn for marketing the IPL which will be simulcast on Max and Sony Six; theme of the campaign is 'Sirf Dekhneka Nahi' and Farah Khan has been roped in for a series of TV commercials.

Ad inventory for India-Australia series sold out
 Star Sports ropes in 12 sponsors for the series; Hero MotoCorp, Tata Teleservices and Havells are joint-presenting sponsors.

Executive Dossier
'Effective digitisation to facilitate faster break even'
 Interview with Big CBS business head Anand Chakravarthy
 

Maxus walks away with Tata Tea account

Maa TV appoints KYC Inclusive to measure efficacy of outdoor campaigns

Atit Mehta made media head for South Asia at Unilever

English GECs bet big on digitisation
Music channels sing growth tune : Punit Pandey
TV industry immune to 2012 slowdown : Rohit Gupta
Sports broadcasting: A sticky 2012 wicket
2012: Fighting for change in the media and ad biz
2012: The pace of change showed no signs of slowing in India : Peter Hutton
India heading towards oligopoly in sports broadcasting : Atul Pande
2012 : A year of agency consolidation
2012: Industry unites to avert deadlocks : Arvind Sharma
Recapping 2012
Kids TV genre needs to expand amid more channel launches : Monica Tata
Digitisation the potential game changer for kids TV : Nina Elavia Jaipuria
Kids broadcasters gear up to play in India's digital era
Infotainment, lifestyle genre gets sprightly
Specialised channels: The growing flavour of entertainment
more>>

Nilesh Thakkar moves on from GS TV to launch The Real Media People

DDB MudraMax wins media mandate for Garuda Polyflex Food

 
Real life tale of Bruce Lee headed for big screen

Lionsgate consolidates media biz with Mindshare

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Disney Channel to air Family Mastermind quiz
    		• Amex enables online shopping without card details
    		• PepsiCo expands Tropicana portfolio
    		• Sahara Q Shop plans to enter Pune
    		• Nokia, Vodafone top Nielsen consumer rankings
    Source: The Hindu Business Line
       
    		• Twitter makes ad campaigns easier for companies to ramp up revenue potential
    		• Yahoo redesign aims to make website more inviting
    		• Revival of cola war: PepsiCo plans Rs 150-crore IPL splash to take on Coca-Cola
    Source: Economic Times
       
    		• Salesforce.com Launches Social Ads Platform for Twitter With New Twitter Ads API
    Source: Information Week
    		• Sony unveils new PlayStation 4 console
    Source: Times of India
       
    		• Microsoft to replace Hotmail with Outlook
    Source: domain-b
       
    		• Nielsen India launches consumer rankings
    		• Volvo Buses to launch cheaper brand
    Source: Livemint
       
    		• BlackBerry 10 smartphones to hit Indian shores on Feb 25
    Source: Financial Express
       
    		• Stumped by a weak market, sponsors duck IPL
    		• Volvo Bus' 2nd brand in India next year
    Source: Business Standard
    International News
    		• Why Brands Are Already Looking at Google Glass and Why Apple Should Be Worried
    		• Incumbents Win Global Jim Beam Pitch
    		• New York Times Company Will Try to Sell Off Boston Globe
    		• Comcast Bans Gun Ads
    		• Pinterest Pins $2.5 Billion Valuation With $200 Million Funding Round
    		• Arnold Lands Del Monte's Milk-Bone Brand
    		• Ad of the Day: Dell
    Source: Ad Week
       
  		• Rani Raad to take commercial lead for CNN International
    Source: Media Week
    		• French broadcasters hit by ad-spend fall
    Source: Advanced Television
       
  		• Lyons breaks into 'on pause' advertising
    Source: Irish Times
       
    		• Ecobank launches integrated advertising campaign in Ghana
    Source: Myjoyonline.com
       
  		• Brand Programming Is The New Marketing And Advertising
    Source: Forbes
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