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Volume 33 - Issue No: 89
 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 

Marico in list of top advertisers by volume as Bharti Airtel slips out
 Bharti Airtel ups its ad inventory on other mediums like digital and on ground in 2012, a year marked by slowdown and tough market condition for telecom firms; Marico enters TAM AdEx's top 10 list in 2012.

Big CBS Prime launches Hindi feed
 The English entertainment channel, owned by RBNL and CBS Studio, is launching a Hindi feed to widen its reach; it will first be available across the top eight metros in digital platforms and then extend to all 38 cities of DAS Phase 2.

Madison wins Ruchi Soya media biz
 Madison Media Sigma will handle traditional media planning and buying for the client with an approximate spend of Rs 300 mn; the incumbent agency is MEC.
 

Mumbai Indians gets McCann on creative roster

Rediffusion-Y&R gets Rajesh Matthew to head Bengaluru

Music channels sing growth tune : Punit Pandey
TV industry immune to 2012 slowdown : Rohit Gupta
Sports broadcasting: A sticky 2012 wicket
2012: Fighting for change in the media and ad biz
2012: The pace of change showed no signs of slowing in India : Peter Hutton
India heading towards oligopoly in sports broadcasting : Atul Pande
2012 : A year of agency consolidation
2012: Industry unites to avert deadlocks : Arvind Sharma
Recapping 2012
Kids TV genre needs to expand amid more channel launches : Monica Tata
Digitisation the potential game changer for kids TV : Nina Elavia Jaipuria
Kids broadcasters gear up to play in India's digital era
Infotainment, lifestyle genre gets sprightly
Specialised channels: The growing flavour of entertainment
more>>

Samsung Galaxy Grand aims at mid-segment in new campaign

 
Afghan kid heads for Oscars
Child's Pose wins Golden Bear at Berlin Film Fest
Kelly R to present at Oscar awards pre-show

Water launches touch and feel campaign for Marshalls Wallpapers

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Sanofi India aims to double consumer healthcare biz
    		• H&M to seek nod to launch wholly-owned stores
    Source: The Hindu Business Line
       
    		• How do brands gain from videos? Danielle Tiedt, CMO, YouTube gives us some answers
    Source: Economic Times
       
    		• Nike, Oakley move away from Oscar Pistorius for future ads campaings
    Source: Financial Express
       
    		• Flytxt launches mobile ad market solution in Bangladesh
    Source: Kerala IT News
    		• TV stars' reel ad-vantage
    Source: Times of India
       
    		• Nike, Oakley move away from Oscar Pistorius
    Source: Livemint
       
    		• Nestle withdraws pasta meals as horsemeat scandal spreads
    Source: Financial Express
       
    		• Microsoft’s Outlook.com to take on Gmail with a $30 million budget!
    Source: First Post
       
    		• Nestle withdraws pasta meals as horsemeat scandal spreads
    Source: Business Standard
    International News
    		• Fox Inks Partnership With YouTube's WIGS Channel
    		• Twitter Yawns at Jeep Hack Attack
    		• Demand Media Will Explore Splitting Into Two Companies
    		• Lionsgate Hires Mindshare to Handle Media
    		• Leo Burnett Wins Pfizer's Nexium
    		• ESPN Is Now Targeting You Via Online Radio
    		• Ad of the Day: Nascar
    Source: Ad Week
       
  		• Haymarket's Kevin Costello takes industry lead role as PPA deputy chairman
    Source: Media Week
    		• Nestle, Hit By UK Horse Meat Scandal, Pulls Products
    Source: AdAge.com
       
  		• Microsoft's $30 Million in Anti-Google Ads Put Political Advertising to Shame
    Source: The Atlantic Wire
       
    		• Firm defiant over advertising signs
    Source: Stuff.co.nz
       
  		• Twitter Is Testing A New Advertising Card For Lead Generation
    Source: TechCrunch
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