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Volume 33 - Issue No: 87
 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 

English GECs bet big on digitisation
 The early exit of BBC Entertainment and focus on target segmentation marked the English GEC genre in 2012; aggressive content strategies, local shows and more channel launches will hover around digitisation. YEARENDER!

Future of reality TV is bright; genre is manipulated and not scripted
 Actress Poonam Dhillion feels reality shows are not scripted but manipulated; agrees that they give a platform to people from smaller towns.

Trai issues second consultation paper on media ownership
 In its 2nd consultation paper on media ownership, Trai seeks views from stakeholders on whether there are any entities which need to be precluded from owning media enterprises, in addition to political parties, religious bodies, Govt or Govt-aided bodies.

 

AXN hosts 'Top Chef Kitchen Night' in association With Marriot

Traditional media has to change ways of communicating with people

Music channels sing growth tune : Punit Pandey
TV industry immune to 2012 slowdown : Rohit Gupta
Sports broadcasting: A sticky 2012 wicket
2012: Fighting for change in the media and ad biz
2012: The pace of change showed no signs of slowing in India : Peter Hutton
India heading towards oligopoly in sports broadcasting : Atul Pande
2012 : A year of agency consolidation
2012: Industry unites to avert deadlocks : Arvind Sharma
Recapping 2012
Kids TV genre needs to expand amid more channel launches : Monica Tata
Digitisation the potential game changer for kids TV : Nina Elavia Jaipuria
Kids broadcasters gear up to play in India's digital era
Infotainment, lifestyle genre gets sprightly
Specialised channels: The growing flavour of entertainment
more>>

Cairn India signs multi-million rupee deal with Hockey India

LG rolls out 'Life’s Good' online campaign

 
Berlinale 2013: The Broken Circle Breakdown and The Act of Killing bag The Panorama Audience Awards
DreamWorks Animation and Regions GC to develop theme parks in Russia

eBay launches high voltage 'Want it. Get it' brand campaign in India

JRE Group ties up with marketing guru Philip Kotler to set up centre of excellence in India

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Lifestyle plans Rs 600-cr spend in 2-3 years to expand footprint
    Source: The Hindu Business Line
       
    		• Ad war: Dettol's campaign on kitchen cleaning product shows rival HUL’s Vim dishwash liquid
    Source: Economic Times
       
    		• Digital platforms changing ad-spend
    Source: Truth Dive
       
    		• Hyundai Super Bowl Ad Places Fifth In YouTube Ad Blitz
    Source: Information Week
    		• Global cellphone sales fell in 2012, says Gartner
    Source: Livemint
       
    		• Ad spends by corporates expected to pick up
    Source: Times of India
       
    		• CCI slams perpetual rights for IPL
    Source: Financial Express
       
    		• Blockbuster branding
    		• CCL to focus on domestic coffee market, brand push
    		• "Being macho could also be about addressing social issues"
    Source: Business Standard
    International News
    		• How Google's Ad Tech Stacks Up
    		• Sources: Criteo Hires Bank for Imminent IPO
    		• News Corp. Critic Sen. Lautenberg Won't Seek Re-Election in 2014
    		• Ladies Like the Mobilization of Infidelity
    		• Will AMC's 'The Walking Dead' Run on IFC, or Just Its Reruns?
    		• YouTube Phenoms Raise Record Cash
    		• Nike's Scandal Woes Just a Numbers Game
    Source: Ad Week
       
  		• Facebook fights back in battle with Twitter for second screen dominance
    Source: Media Week
    		• Pay-Per-Click Advertising Provides Benefits if Properly Handled, Says Consultwebs.com Law Firm Marketing Specialist
    Source: Sf Gate
       
  		• PepsiCo 'Reset' Shows Promise One Year In
    Source: Ad Age
       
    		• OfferHubb Launching New Advertising Platform Aimed At Revolutionizing $100 Billion Local Advertising Market
    Source: Times Union
       
  		• Twitter targets companies' advertising spend
    Source: The Australian
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