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Volume 33 - Issue No: 83
 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 

Emami spends Rs 1.02 bn on advertising in festive quarter
 Fast moving consumer goods company Emami Ltd increased its ad spends by a considerable 26.85 per cent in the quarter ended 31 December 2012.

Reliance MediaWorks yet to conclude PE deal; in talks to extend exclusivity period
 The Anil Ambani-controlled firm clarifies that "no definitive agreement has been executed in respect of the proposed transaction"; says in process of extending exclusivity period with PE fund for Rs 6.05 billion deal.

TV Today doubles Q3 profit before tax and interest from broadcast biz
 TV Today Network Q3 net profit from TV and FM radio broadcasting combined rises more than four times to Rs 153.5 million from Rs 35.49 a year earlier.

Special 26, ABCD hit the right notes at the BO
 Word of mouth helps Special 26 to consolidate over the weekend to collect Rs 265 in three days; ABCD draws the youth to collect Rs 184 in its first weekend. BOX OFFICE!
 

Media One appoints Black Swan for creative duties

MTV partners with Swipe to launch co-branded tablet MTV Volt

TV industry immune to 2012 slowdown : Rohit Gupta
Sports broadcasting: A sticky 2012 wicket
2012: Fighting for change in the media and ad biz
2012: The pace of change showed no signs of slowing in India : Peter Hutton
India heading towards oligopoly in sports broadcasting : Atul Pande
2012 : A year of agency consolidation
2012: Industry unites to avert deadlocks : Arvind Sharma
Recapping 2012
Kids TV genre needs to expand amid more channel launches : Monica Tata
Digitisation the potential game changer for kids TV : Nina Elavia Jaipuria
Kids broadcasters gear up to play in India's digital era
Infotainment, lifestyle genre gets sprightly
Specialised channels: The growing flavour of entertainment
more>>

Push wins CCL creative account

Primetime OOH undergoes revamp

 
Argo wins BAFTA award
Die Hard sequel collects $10.1 mn in first weekend

Melissa Madden is BBC Worldwide Australasia director of brands and marketing

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Reliance Broadcast net loss narrows
    		• Linc Pens launches online store
    		• Daikin India launches ‘next gen’ refrigerant ACs
    		• I&B Ministry to allocate Rs 100 cr to community radio stations
    		• Arvind Lifestyle acquires licence to sell US inner wear brands
    		• ITC’s Vivel expands skin-care range
    		• Emami to revisit plan for manufacturing unit in Egypt
    		• Love in the lap of luxury
    Source: The Hindu Business Line
       
    		• MTV partners Swipe for youth tablets
    Source: Business Standard
       
    		• Verve Mobile Publishes Inaugural “Location Powered Mobile Advertising Report”
    Source: Directions Mag
    		• Aamir Khan to endorse Godrej?
    Source: Indian Express
       
    		• Google signs deal to launch YouTube TV channel
    Source: Times of India
       
    		• AOL quarterly revenue rises on strong ad sales
    Source: NDTV Gadgets
       
    		• Deal Counter
    		• Little doses of ingenuity
    		• Branding love
    		• Leading from the front
    		• “Voltas wants to be a brand that is relevant round the year”
    		• “Respect for the law helps balance creativity, provocation and restraint”
    Source: Financial Express
    International News
    		• American Express Looks to Ignite Real Twitter Shopping
    		• The CW Renews Three Drama Series
    		• Union Bank Looks to Build Trust, and Retail Business
    		• Esquire TV to Launch
    		• The Walking Dead Devours Scripted TV Foes
    		• Yahoo's Burning Love Ignites Viewers, Making Brands All Hot
    		• Ad of the Day: Lurpak
    Source: Ad Week
       
  		• Steve Atkinson returns to OOH with Outdoor Plus
    Source: Media Week
    		• DMSL appoints Beresford-Wylie as CEO
    Source: Advanced Television
       
  		• NBCUniversal Beefs Up Ad Sales Group
    Source: TV Week
       
    		• Mtn Dew's Breakfast Drink, Kickstart, to Get Massive Marketing Push
    Source: AdAge.com
       
  		• NBCU Adds to Senior Advertising Sales Team
    Source: Multichannel News
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