9 Dec 2013 Newsletter Subscription

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Volume 36 - Issue No: 84
 
 
 
 
 



Media, Advertising & Marketing
 
 
 

Starcom MediaVest seals a data deal with Acxiom
 The deal lets Starcom use the digital company’s audience operating system.

Tag Heuer on the race track
The brand, in its new collection, celebrates the journey of the iconic Carrera; launches special edition, Carrera Calibre 1887, inspired by race cars.

HealthKart ropes in Gaurav Agarwal as CTO
Agarwal was earlier with Zynga and responsible for the iconic game ‘Farm Ville’; in his new role he will also look after the products division of the company.

Hathway-MCOF show way forward on digitisation
 The two are close to finalising what could become a model for MSOs and LMOs to work together nationally, and in the process make a success of the government mandated digitisation of cable TV.

MTV gears up to spread election fever
 The campaign, launched in partnership with Hero and US-based non-profit - Rock the Vote, pushes political awareness and the need to vote among the youth.

Cable TV subscribers unhappy with raised subscription fees

TRAI asks Kolkata MSOs to start gross billing by next week
 The Authority met the MSOs yesterday to discuss the issue of gross (consumer) billing and put it in process from December 15.
 

Ad cap dispute to move to High Court?

‘American Hustle’ gets ensemble award from Palm Springs Film Festival

Focus sets Ryan Reynolds sci-fi thriller ‘Selfless’ for winter 2015
 

Gujarat HC adjourns TRAI DAS order till 13 December

Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Indian ad world: Emotions are the new rational
Brand Equity: New way to advertise in Christmas
Indian ad world: Emotions are the new rational
Source: Economic Times
   
Shocker: Mahendra Singh Dhoni's priest fooled by fake newspaper ad
Source: Daily Bhaskar
Sunny, Abhay Deol to clash at Bollywood box-office
Source: arabnews
   
An advertisement does not tell lies, it simply uses hyperbole
Source: Times of India
   
Google to launch Nexus set-top box with focus on gaming in 2014: Report
Source: IBN Live
 
International News
Con Williamson Is Leaving Saatchi N.Y. After 3+ Years
FCC Chair Delays Wireless Spectrum Auction to 2015
NBC Hits the High Notes With The Sound of Music Live!
The Adweek Agencies of the Year Issue [Video]
New Attention-Grabbing Mannequins Are Modeled After Disabled Public Figures
LG's Bottom-of-the-Page Ads Are Getting a 2.1% Click-Through Rate
Source: Ad Week
   
Julie France exits JCDecaux, replaced by Alan Sullivan
Source: Media Week
Flurry Raises Another $12.5M For Mobile Analytics And Advertising
Source: Tech Crunch
   
Ad agencies target outdoor 'guerilla' Super Bowl advertising in N.J., NYC
Source: NJ.com
   
NFL Draws the Line on Guns and Super Bowl Ads
Source: Bloomberg
   
Twitter Will Now Show You Ads Based on Your Browsing History
Source: Mashable
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