6 Dec 2013 Newsletter Subscription

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Volume 36 - Issue No: 83
 
 
 
 
 



Media, Advertising & Marketing
 
 
 

Zee TV is the only gainer in Week 48
All the other GECs have lost on numbers and there’s no variation in the ratings chart.

Mindshare strengthens its consulting and analytics discipline
The management believes that a media agency can set itself apart, with the capability to merge strategy with market intelligence and correct implementation.

DAS & the LCO fightback for survival
LCOs are coalescing into consortia with a common headend in order to survive in a digitised cable TV India. We take a look at what's happening in Bengaluru, Kolkata and why and whether it will continue further.

Licensed Indian channels drop to 784
The latest list released by the ministry on 2 December shows that the number of licensed broadcasters has dropped by 64, even as another 50 channels await licences.

Kolkata LCOs appeal to MIB for 10 year license


 

“We always look at ways to improve our consumer experience”

Ben Foster, Dominic Cooper joining Legendary's 'Warcraft'

Peyton Reed to adapt ‘The Fifth Beatle’

 

Star TV UK debuts on Sky’s on demand service

Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Flipkart offers e-books at Rs 99
Source: Hindu Business Line
   
Facebook defends increased ads on the network
Source: Think Digit
   
NFL Super Bowl ads & preview 2014: @ $4M ad spot not available
Source: NVO News
   
Brand ‘Namo’: Beer mugs to bed linen & chips, products being branded after Narendra Modi
Twitter pushes deeper into targeted advertising
Source: Economic Times
 
China’s Tencent brand valued at $34 billion, close to Wal-Mart
China Mobile signs deal with Apple to offer iPhone: report
Source: Livemint
   
InMobi inks deal with Chinese gaming company
Source: Times Of India
   
Nike celebrates ‘Brasilian’ soccer, ahead of 2014 World Cup
Source: Campaign India
 
International News
Twitter's Ad Retargeting Is Just in Time for Holiday Retail Pressure Cooker
Bipartisan Patent Troll Bill Easily Passes House
FTC Takes Dim View of Flashlight App That Shared Users' Location Data Without Permission
How Twitter Stepped Up Its Ad Game
Native Ad Workshop Leaves FTC Perplexed
New Attention-Grabbing Mannequins Are Modeled After Disabled Public Figures
Source: Ad Week
   
Publicis confirms network launch
Source: Media Week
Q&A: David Droga breaks advertising moulds in the digital age
Source: Thwe Globe and Mail
   
Twitter pushes deeper into targeted advertising
Source: Bankok Post
   
Unilever Plans To Cut 800 Marketers As It Slashes Agency Fees, Products
Source: Ad Age
   
TubeMogul Said to Be Working on 2014 Advertising Technology IPO
Source: Bloomberg
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