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Volume 36 - Issue No: 82
 
 
 
 
 



Media, Advertising & Marketing
 
 
 

Nikon School helps sales, stickiness
Nikon School conducts basic and advanced D-SLR workshops and photo-walks in different cities for photography enthusiasts.

Myntra.com urges people to shop online
The e-commerce portal’s new TV campaign emphasises on the convenience and perks of online shopping.

No DTH JV for content and carriage fees
With cable ops as it is unhappy with DAS, experts opine that in Kolkata, their numbers may go down drastically from the current approximately 7,000 to 8,000.

SES-8 launched successfully; DTH players to benefit
 Located at 95 degrees east, the 33 transponder satellite from SES will probably be home to India's Dish TV once clearances come in, apart from other clients in south Asia and south East Asia.

MSOs feel the heat in Kolkata
Service tax evasion, fraud and absconding despite an arrest warrant, Kolkata’s MSOs are facing the brunt of the hand of the law.


 

FMI closes 1,200 hours programming sales deal in Asia

'Fast & Furious 6' proceeds to go to Paul Walker’s charity

'Scary Stories to Tell in the Dark’ heads for the big screen

 

92.7 BIG FM and Star Plus join hands for Big Star Entertainment Awards

Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Our mobile traffic across India has grown 54% in the last one year: Yahoo!
Marico pits Saffola rice bran blend against olive oils
Meru Cabs launches new service in Hyderabad
Source: Hindu Business Line
   
InMobi partners with Chinese gaming company ?CocoaChina
ABD ropes in batsman Shikhar Dhawan as brand ambassador
Source: Economic Times
 
Seeing better viewer engagement for news channels: Zee
Source: Money Control
   
Five Indian entries shortlisted at the Midas Awards for financial advertising
Source: Campaign India
   
Media Streaming, Wireless File Transfer & More, Through Ad hoc Wi-Fi
Source: All About Symbian
 
International News
Native Ad Workshop Leaves FTC Perplexed
After Financing Hiccup, Maxim Sale Set to Close Friday
TouchCast Moves to Desktop
Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews
MSNBC Host Martin Bashir Out After Palin Obscenity
New Attention-Grabbing Mannequins Are Modeled After Disabled Public Figures
Source: Ad Week
   
M&C Saatchi confirms Walker Media sale
Source: Media Week
IAB Releases Native Advertising Playbook To Establish Common Industry Lexicon, Evaluation Framework & Disclosure Principles
Source: IAB
   
Snapchat poaches Instagram's head of advertising
Source: The Guardian
   
Super Bowl Advertising Is Already Sold Out, Fox Executives Say
Source: NY Times
   
Burger King’s 64 YouTube Ads Turn Pre-Roll On Its Head With A Laugh
Source: Marketing Land
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