4 Dec 2013 Newsletter Subscription

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Volume 36 - Issue No: 83
 
 
 
 
 



Media, Advertising & Marketing
 
 
 

'Resuscitating Prasar Bharati

News channels record increase in OTS in metros
Tarun Tejpal and L'affaireTehelka helped spike OTS for English news channels in urban India In week 48, according to a study by Chrome.

LCOs may decrease in number in the next three years
With cable ops as it is unhappy with DAS, experts opine that in Kolkata, their numbers may go down drastically from the current approximately 7,000 to 8,000.

TRAI seeks industry comments on FM Phase III migration
The authority has requested the stake holders to respond by 17 December.
 

Cheil Worldwide SW Asia ropes in Atishi Pradhan as chief strategy officer

'The Great Gatsby' leads Australian Academy nominations

Milk to create VFX for next 'Doctor Who' series

 

Sangeeta Chacko honoured with 'Outstanding International Business Communicator’

Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Titan launches helmets under Fastrack
Somany bags Phoenix Award
CavinKare milkshakes in Mumbai
Source: Hindu Business Line
   
ASCI upholds complaints against 121 campaigns
Rooney, McIlroy go head to head in 'hilarious' new Nike ad
Source: Business Standard
   
Britannia Nutrichoice sings a healthy ode to honesty
Source: campaignindia
Nike brings Brazil's football World Cup dream to life with 'Dare to be Brasilian' ad featuring Neymar, Ronaldo and David Luiz
Source: DNA
   
Pharma giant GSK's sign-on bonus demand leaves Ad world divided
Best and Bekaar ads of the week
World view: British Airways, magic of flying ogilvy 12th floor
Globe trotter: GE, Levi's, Lexus, Ben & Jerry's post their first ads on Instagram
ICICIdirect's TV advertisement relies on shock and awe to convey values of trust & leadership
Unilever's 'Project Sunlight' hopes to make sustainable living commonplace
Source: Economic Times
 
International News
NBC Renews The Blacklist
House Lawmakers Launch Process to Update Aging Communications Laws
Newsweek Plans Return to Print
Here Are All of This Year's Hot List Digital Winners
Here Are the Hot List TV Winners
Check Out All of the Winners in the Print Category From This Year's Hot List
Source: Ad Week
   
Outdoor Plus expands 'ultra premium' network in London
Source: Media Week
US appeals court upholds ban on political ads on public TV and radio
Source: The Guardian
   
Former Optus marketer Michael Smith given global advertising remit with SingTel
Source: mumbrella
   
Nike conjures Brazilian footballers' unique style for World Cup ambush ad
Source: Marketing Magazine
   
LP&L board approves near-$800K advertising agreement with Tech
Source: LubbockOnline.com
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