3 Dec 2013 Newsletter Subscription

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Volume 36 - Issue No: 82
 
 
 
 
 



Media, Advertising & Marketing
 
 
 

Cabinet set to deliberate on TV ratings guidelines
The file that contains TRAI’s TV rating guidelines is currently with the law ministry and is expected to be presented to the Cabinet very soon.

Contract appoints Rahul Ghosh as VP and senior CD
In his new role, Rahul will be leading a creative team and will be reporting to Kapil Mishra.

Greenways Foods & Beverages signs Raveena Tandon for Notty
The actor roped in as brand ambassador will partner Chhota Bheem and Big J for the fruit drink.

TRAI cracks the whip again on DAS phase I MSOs
The regulator has given 29 of them until 15 Dec to send out subscriber bills; and 31 Dec to submit compliance report.

Kolkata may bill cable TV consumers from 10 December

Ten Sports hits a six with India-SA series ad inventories
The channel is looking at raising nearly Rs 120 crore in terms of ad revenues from the upcoming series.
 

MTV and Rayban collaborate for upcoming bands

RIP Paul Walker: An ironic death

ASEAN Film Festival to coincide with ScreenSingapore

 

Now a talent show for the differently-abled

Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
‘Social media is the pulse of customer base’
Ten Sports hopes to score with India-S. Africa series
Ayurvedic brands seek partners for global facelift
Rev Media ties up with luxury expo for augmented reality technology
Source: Hindu Business Line
   
MS Dhoni set to score high with record bat sponsorship deal
Source: Economic Times
   
Amazon testing drones for same-day package delivery
Source: Business Standard
Amazon cuts prices of Kindle Fire HD 8.9-inch tablets
Smartphones users surge in India, but shun airlines on Facebook, Twitter: Survey
Status updates
Brands walk the talk on digital
“Cable fee should be Rs 1000 a month”
Against all odds
Fighting to the finish
Source: Financial Express
   
Comcast tests new ad tech to help networks capture Binge viewers
Source: Livemint
 
International News
Decision on Postal Rate Hike Could Be A Holiday Downer
Salesforce Adds $1M Prize in Disputed Hackathon
After New York Magazine Cuts Frequency, Will Other Weeklies Follow?
Grey London Wins Volvo Creative Pitch
Court Upholds Ban on Political Ads on Public Stations
What's Trending Back With YouTube Variety Fundraiser
Source: Ad Week
   
Virgin Media's exiting Jeff Dodds on his career crossroads
Source: Media Week
Appeals Court Won't Toss Public Television's Corporate Advertising Ban
Source: Hollywood Reporter
   
Australia's most popular YouTube ads in 2013
Source: Ad News
   
Comcast, Nielsen Unveil Plan to Get More Ad Money From Video On Demand
Source: variety
   
Amazon Kindle Fire HDX Ad Pokes Fun at Apple, Jony Ive
Source: PC Mag
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