2 Dec 2013 Newsletter Subscription

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Volume 36 - Issue No: 81
 
 
 
 
 



Media, Advertising & Marketing
 
 
 

“Brands have to take a back seat and tell human interest stories”
 D&AD’s Tim Lindsay and Laura Jordan Bambach feel that the coming year will see more digital acquisitions of smaller companies that will only serve to increase their credibility and sustainability .

Catch Spices captures the life of Indian women
The new brand strategy by Everest Brand Solutions featuring Vidya Balan aims to establish an emotional connect with women.

DDB Mudra releases Youth Report 2013
 It was collated by a panel of 40 college students across five major cities including Mumbai, New Delhi, Bangalore, Chennai and Kolkata.

BARC meets today, set to appoint Mediametrie as its rating partner
In the meeting held today, the board has unanimously decided on audio watermarking technology to be used in TV measurement.

LCO’s form ‘Bengal Broadband’ to be effective from FY15

MCOF to meet MSOs to discuss billing issues
 The apex body is ready to discuss the billing system devised by MSOs and also work hand-in-hand with them, provided their legal status is maintained.
 

TDSAT ad cap: All arguments done

‘Mandela: Long Walk to Freedom’ enjoys success in South Africa

American actor Michael Walker dies of heart attack

 

Sahara India to start a Bengali channel; roll out IPTV services soon

Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Effective advertising helped deo brand in Kolkata: ITC
Dabur promoters tie up with UK’s Healthcare at Home
Source: Hindu Business Line
   
DS Group ropes in Vidya Balan for 'Catch' products
Source: Economic Times
   
Cars and brand extension
Source: Financial Express
   
Stories unfold in ad breaks
Source: Business Standard
   
Viral: New Rajinikanth video spoofs Van Damme's split in Volvo ad
Source: IBN Live
   
Emotional Coca-Cola ad parallels Myanmar's return to global stage
Source: Campaign India
 
International News
YouTube Comments Vandalized by Troll Art
Ben & Jerry's Is Early Winner in Instagram Ad Race
Dan Wieden and Others Reveal the Work They Wish They'd Done in D&AD Ads
Mark Figliulo's 1st Big Client Is Sprint
CBS Soars With Rudolph the Red-Nosed Reindeer
Golfsmith International Shifts Creative Account
Source: Ad Week
   
KFC launches first Christmas brand campaign
Source: Media Week
Facebook, Twitter and LinkedIn target small business advertising
Source: FT
   
Rolling ads feature Hancock County's fun, potential
Source: limaohio
   
Designer Claims 'Oldboy' Poster Designs Were Stolen by Ad Agency
Source: Hollywood Reporter
   
Video game ad strategy targets content using customers' minds
Source: Ottawa Business Journal
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