18 Dec 2013 Newsletter Subscription

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Volume 36 - Issue No: 91
 
 
 
 
 



Media, Advertising & Marketing
 
 
 
 

Trai Ad cap: Broadcasters get respite from Delhi High Court

2013, the year of the Big Risk for TV
 The Indian TV industry wagered aplenty during the past year: digitisation, changing advertising practices, its ratings currency, battling the telecom regulator, to investing in building a better ecosystem.

South Indian GECs push fiction to include Saturday
More prevalent in Karnataka, movies with low quality of production and ROI have made channels take this step to reduce losses.

Chrome Data: Mandela helps Infotainment channels gain OTS
The genre got a big boost in OTS, according to the data firm in week 50, thanks to the South African hero, even as English entertainment channels dropped.

Dish TV, IndiaCast continue to battle it out

Maharashtra's LMOs get Bombay HC interim order

MSO InCableNet gets Rs 300 crore cash infusion
 

Nokia launches flagship Lumia 1520 in India; campaign in the offing

Beyoncé breaks iTunes records

Miley’s Christmas fun on Twitter
 

Aegis Media India launches Carat Fresh Rural
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Why ads click on the Web
Source: Hindu Business Line
   
Facebook testing video advertisements in users' news feeds
Source: Economic Times
   
New Coca Cola ad captures uglier side of parenting
Source: India Today
   
First FDI in multi-brand retail as Tesco teams up with Tatas
Source: India Today
Kapil Bhatia joins RAPP India as AVP, Mumbai
Double standards: How effective are ads featuring competition?
Source: Campaign India
   
Facebook begins testing auto-playing video ads on users' news feeds
Source: NDTV Gadgets
   
Trai told not to take coercive action against news channels on ad cap issue
Source: Livemint
 
International News
CNN Creates Yet Another Films Division
Reckitt Benckiser Expands Its Media Agency Roster
FCC's Wheeler Pulls Media Ownership Proposal
Patch Dying? Then Why Is It Hiring?
Infographic: Holiday Mobile Sales
Indie Cable Net BabyFirstTV Taps Former Disney CEO Rich Frank for Board
Source: Ad Week
   
MediaCom on its Media Agency of the Year 2013 award
Source: Media Week
Facebook Testing Video Advertisements
Source: NPR
   
Radionomy, TargetSpot Combine for One-Stop Music Broadcasting, Advertising
Source: evolver
   
iSpot.tv Launches Social Analytics Platform To Match TV Ads With Mentions On Twitter And Facebook
Source: Tech Crunch
   
Intel's hidden ad gamble pays off in first game of deal with FC
Source: Washington Post
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