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Volume 36 - Issue No: 87
 
 
 
 
 



Media, Advertising & Marketing
 
 
 
 

TRAI ad cap: Broadcasters' appeal dismissed by TDSAT
As expected, the TDSAT quickly dismissed the broadcasters plea to consider doing away with the 12 minute ad cap TRAI regulation..

DAS: The Chennai conundrum
 The Telecom Regulatory Authority of India has ordered MSOs, broadcasters, cable TV operators to implement DAS in Chennai. But things are not as simple as they appear to be.

Women make better leaders, industry speaks
 As Mary Barra is brought on board as GM’s first-woman CEO, we check with male industry professionals if we need a female supervisor in other sectors too.

Hathway promotes Milind Karnik
 Karnik will focus on DAS-III and DAS-IV digitisation and head commercial nationally, and he is being replaced by Ajay Singh who comes in as company secretary & compliance officer.

Aegis Media appoints Alex Crowther to head General Motors' biz
 Crowther will be responsible for leading the General Motors business and continuing Carat’s track record of global success in managing the USD 300 crores global account.
 

TRAI ad cap case: Judgement day dawns?

Megan Fox to endorse Avon Instinct fragrance

Focus sets Ryan Reynolds sci-fi thriller ‘Selfless’ for winter 2015
 

Sony Music Entertainment to represent Warner Music Group in India and SAARC countries

Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
TDSAT dismisses ad cap case
Sony Music to represent Warner’s labels in India
Source: Hindu Business Line
   
Tribunal dismisses NBA?appeal? on? ad? cap
China Mobile signs deal with Apple to offer iPhone: report
HC restrains HUL from publishing Pepsodent ad
Source: Livemint
   
Sony signs up Warner, hopes to up market share to 25%
Source: Business Standard
CellAd Inc. reports AdKash mobile application downloads
Source: CIOL
   
Anil Viswanathan, VP, Marketing, Cadbury on the “Silkaholic” campaign
Source: pitchonnet
   
Delhi High Court favours Colgate in HUL ad row
Toothpaste brands row: HC asks Pepsodent to withdraw its print ad on toothpaste
Source: Economic Times
   
Flipkart woos women with ‘a closet full of nothing’
Source: Campaign India
 
International News
Pam Hamlin Replaces LePlae as Global Chief of Arnold
Major Agency CEOs Come Out Against Ad Tax Deduction Limits
Creative Leader Rob Reilly Exits CP+B
McAfee CMO Penny Baldwin Pivots Around an Infamous Founder
Bipartisan FCC Process Reform Bill Gains Momentum
Bio to Rebrand as FYI, a 'Contemporary Lifestyle' Network
Source: Ad Week
   
Evian tops YouTube 2013 ad leaderboard
Source: Media Week
YouTube advertising revenue surges 50% to $5.6bn
Source: FT.com
   
Xyo invites more developers to try its app advertising platform
Source: Gigaom
   
In-Image Advertising: How To Monetize The Visual Web
Source: Forbes
   
Paywalls Boost Ad Rates for Some Magazines and Newspapers, OPA Study Finds
Source: Ad Age
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