10 Dec 2013 Newsletter Subscription

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Volume 36 - Issue No: 85
 
 
 
 
 



Media, Advertising & Marketing
 
 
 

Star India bags Team India title sponsorship

Marketing lessons a la AAP
What can brands learn from the Aam Admi Party's New Delhi election victory? We give our take.

The SC court judgement & TDSAT's powers
 We take a look at the SC judgement in the BSNL vs TRAI case announced last Friday and the ramifications it could have on the proposed TRAI ad cap regulation

"We will use the Indian jersey to promote all our brands"
 So says Star India COO Sanjay Gupta, explaining the rationale behind investing in the Team India title sponsorship.

Sony Six gears up for ‘Total Non-Stop Action’
 

Madison Media Group wins HomeShop18 Media AOR

‘American Hustle’ gets ensemble award from Palm Springs Film Festival

Focus sets Ryan Reynolds sci-fi thriller ‘Selfless’ for winter 2015

 

Kartik Sharma to take over from Ajit Verghese in January 2014

Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Arvind Lifestyle Brands partners with Shoppers Stop for launch of kid store Next
Shivakumar to head PepsiCo India
Future Group sells stake in Capital Foods for Rs 180 cr
Source: Hindu Business Line
   
PepsiCo names D Shivakumar as India head
Mom Knows Best
Hunger Games
A channel just for you
“Most products and services are reduced to commodities within two years”
What’s on the store shelf
“It’s all about creating a work-life blend”
Source: Financial Express
PepsiCo hopes Nokia India star repeats his magic for it
Tirupur knitwear exporters reel under power cuts
Fastrack rides further on the path to accessories
McDonald's Nov sales miss as US weakness continues
Source: Business Standard
   
Survey: Gender sensitivity in media and advertising fraternity
Source: Money Life
   
Star India bags team India sponsorship rights
Source: Economic Times
   
Mobiles to drive faster global advertising growth: Publicis unit
China’s Tencent brand valued at $34 billion, close to Wal-Mart
Source: IBN Live
 
International News
Snapchat to Judge: Make This Guy's Mouth Disappear
Saatchi's Con Williamson Lands at Erwin Penland
Simulcast of Bonnie & Clyde Nabs 4.2 Million Demo Viewers
Google Plus Users Haven't Learned to Share
NBCU's Esquire Network Hones In on Guys
Scripps Acquires Digital Video Startup Newsy
Source: Ad Week
   
Campaign Viral Chart: Amazon's drones topple van Damme
Source: Media Week
Twitter Rises Most Since IPO on Advertising Product Optimism
Source: SF Gate
   
Mobiles to drive faster global advertising growth - Publicis unit
Source: Reuters
   
Google+ Extends Reach Across the Web With New Social Ads
Source: Ad Age
   
Television Ads Losing Ground to The Internet
Source: Business Time
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