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Volume 35 - Issue No: 100
 
 
 





Media, Advertising & Marketing
 
 
 
 

The science behind KBC’s theme
 Even as Kaun Banega Crorepati gears up to launch season 7, we take a closer look at the thought that has gone into creating its raison d’etre for this year and also the marketing planned for it.

Colors continues to be top gainer at no 2, Star still leads the way in wk 30
 Week 30 sees Colors consolidate its position at no 2 behind Star Plus; TAM TV ratings will appear in thousands henceforth.

Sony Six bags broadcasting rights to TNA Wrestling
 Sony Six has acquired the exclusive broadcasting rights to Total Nonstop Action (TNA) Wrestling across the Indian sub-continent.

Siti Cable's Q1-2014 losses almost quintuple Q1-2013 losses
 

JWT continues to strengthen its planning team with senior hires

BBH India executes commercial for touch screen laptops by Acer

Sony Pictures Entertainment to release 'The Smurfs 2' on 2 August

Rob Corddry in talks to join Cameron Diaz and Jason Segel in 'Sex Tape'
 

Nestle India rolls out a new campaign featuring Virat Kohli and Balakrishna Vaali
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Sourcing norms eased for multi-brand retail
Knitwear exporters hail increase in interest subvention rate
Bisleri to take mineral water brand Vedica overseas
Source: Hindu Business Line
   
Kinetic Social Names Michelle Schiano as Head of Marketing
Source: IT News Online
   
RITES to find out if ads can be displayed on FOBs
Source: Times of India
   
Video ads coming to Facebook: report
Source: Hindustan Times
Salman Khan tops India's most searched celeb list online
Source: Indian Express
   
Ford launches SUV EcoSport, prices it at a sensationally low Rs 5.59 lakh
Source: Financial Express
   
Bournvita revives the quiz
Source: Business Standard
   
Sony Q1 operating profit beats estimates on strong Xperia sales
Google’s Motorola unveils Moto X phone in bid to revive business
New York Times falls as ads drop for 11th straight quarter
Source: Livemint
 
International News
A Lil Bub Talk Show Will Anchor Discovery's New Digital Network
ABC Wraps Its Upfront Business, With Volume Down Slightly
House Subcommittee Starts Work on Online Privacy
What to Watch for at VidCon
Gary Koepke Is Promoted to SapientNitro N.A. CCO
Laurie Coots Leaves TBWA, Her Shop for 29 Years
Ad of the Day: GoPro's Killer New Video Is About Sharing, Not Just Surfing Photos for Instagram, too
Source: Ad Week
   
Mini thanks fans with 'not normal' brand campaign
Source: Media Week
   
LinkedIn Wants To Ramp Up Ads With An Advertising API Like Twitter’s And Facebook’s; A ‘High Priority’ Says CEO Weiner
Source: Tech Crunch
   
South Australia bans live odds advertising during sporting events
Source: The Guardian
   
Jenny McCarthy to Star in Latest Blu E-Cig Commercials
Source: Ad Age
   
Facebook planning to sell TV-style ads in your newsfeed for $2.5m
Source: Independent
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