9 Apr 2013 Newsletter Subscription

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Volume 34 - Issue No: 22
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

MipTV: growing stronger in 50th year; India registers increased presence
 More than 11,000 TV and film distribution, creators and show runners, mobile and digital content creators and platform owners and executives are expected to participate; Zee TV, Viacom18, DQE, Eros, Maximus Multimedia, Shemaroo, and Unisys amongst Indian exhibitors.

IBF joins MSOs to oppose DAS extension in Bengaluru and Mysore
 The Indian Broadcasting Foundation (IBF) gets itself impleaded in the digitisation extension case involving MSOs and LCOs; television broadcasters apex body opposes any extension in deadline in Bengaluru and Mysore.

Ednemol’s Tim Hincks says its time for M&A
 Endemol president Tim Hincks says Endemol has the free cash to do takeovers; says traditional model is doing well but change of mindset necessary when it comes to digital.
 

JWT elevates Mohit Hira to head digital ops

Disney renews deal with Mumbai Indians for merchandise

Daniel Craig, Rachel Weisz to star in Broadway's 'Betrayal'

2014 ICC World T20 event logo unveiled

Source: www.indiantelevision.com
Today's Newsbreakers.......India
Rajasthan Royals finish at 144 for six courtesy Brad Hodge
Mumbai Indians take on jittery Delhi Daredevils in IPL-6 match
PepsiCo inks deal with Asian Football Development Project
Anushka Sharma, Imran Khan team up for TV commercial
Pizzas at Rs 44, burgers for Rs 25
Volvo signs up Jeev Milkha Singh
Microsoft to establish innovation centre in China
Source: The Hindu Business Line
   
IPL striking gold on social media platforms like Twitter, Google+ & Youtube with corporate advertisers
Leo Burnett withdraws Abby-winning Tata Salt Lite radio spots
Vedanta Group's social media campaign for deprived kids, 'Khushi', completes one year
Adidas signs Jayawardene as brand ambassador for ClimaCool+
Indian Premier League: Meet the backroom boys of IPL franchises
3D adventure comedy 'Master Blaster' to feature Sachin Tendulkar coaching children to play cricket
Source: Economic Times
   
Australia's job advertising falls
Source: Zee News
The Scam storm
Young and Brand happy
Staying Positive
Bits and bytes
Will to win
Ad infinitum: Rs 1500 cr, over 100 brands, IPL Season 6 hits a maximum
“A brand has to stand for quality, durability and comfort”
“The Reebok case has not impacted the brand value of Adidas”
Source: Financial Express
   
YouTube IPL views double for initial matches
India -Australia Test series attracts highest average rating
Source: Livemint
   
Imran Khan, Anushka Sharma team up for TV commercial
Source: Indian Express
   
Goafest: Leo Burnett withdraws two radio spots
Prime Focus Technologies enters into partnership agreement with Deltatre
Source: Business Standard
International News
Twitter Vines Pitch Volkswagens, Peanut Butter and Job Skills
Strong Showing for Mad Men Premiere
BBC America to Adapt Jonathan Strange & Mr. Norrell Into 7-Part Miniseries
Rodale Exec Jumps to Tabloid Publisher AMI
Magazine Ad Pages Decline in Q1
EBay Opens Up Its Data for Ad Targeting
YouTube's 10 Most-Watched Ads in March
Source: Ad Week
   
Sky's refusal to carry BT Sport ads to be investigated by regulator
Source: Media Week
   
Newspaper revenue decline slows in 2012
Source: USA TODAY
   
Mecom warns on profits over Dutch advertising market
Source: Scotsman
   
Ten Network posts steep loss as advertising remains weak
Source: The Australian
   
Pepsi Marketers Test Unique Agency Model With Omnicom
Source: AdAge.com
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