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Volume 34 - Issue No: 20
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

Goafest'13: How to make client-agency relationships work
 The first day of the annual ad fest in Goa witnessed advertisers sharing their perceptions of the shortcoming of ad and media agencies.

Stage set for a court battle on DAS in Bengaluru
 The national and local MSOs are all set to challenge the petition filed by Karnataka Cable TV Operators Association (KCTVOA) seeking extension of DAS in Bengaluru; MSOs to request HC to dismiss KCTVOA's writ petition.

Sony, Sab witness big leap in ratings
 It was status quo for most Hindi general entertainment channels in week 13 with the exception of SET and Sab who gained 20 and 17 GRPs respectively.
 

GroupM ESP executes sponsorship deals worth $15 million for IPL 6

McCann Worldgroup acquires End To End Marketing Solutions

Documentary on Frank Sinatra in offing
CinemaCon to honour Morgan Feeman with Cinema Icon award

Coca Cola launches new campaign

Havas Media bags media duties of Amway India's beauty vertical

Source: www.indiantelevision.com
Today's Newsbreakers.......India
Online ad market likely to touch Rs 2,938 cr by March next: report
Sunrisers take on Pune Warriors in ‘debut’ IPL match
Usha seeks out more fans for its brand at IPL
KB’s Fairprice to drive Future Group’s private label strategy
‘Students of the Year’ to spread Coca-Cola ‘happiness’
Titan Eye+ launches campaign to promote sunglasses
HUL acquires Aquagel Chemicals
Source: The Hindu Business Line
   
Advertising has never been less trusted than now: Nitin Paranjpe, HUL
Goafest debates: Is the client a bystander or a partner in scam ads
WitalSee forays into multi-brand retail, ropes in Sri Devi as brand ambassador
Source: Times of India
   
Goafest: Clients speak, ad guys listen
Source: Business Standard
   
Advertisers, broadcasters dispute premise of CCI probe against TAM
New-product-innovation-with-old-brand-research
Source: Financial Express
   
HUL acquires 74% stake in Aquagel Chemicals
Source: Livemint
   
Google to pocket more than half of mobile ad revenues in 2013
Source: Medianewsline
   
Online ad market at Rs 2,940 cr by 2014: Report
Goafest: Clients speak, ad guys listen
Times TV Network taps MediaPro's CFO
Source: Business Standard
International News
Facebook 'Home' Will Be Great for Ad Data, But Bad for Brand and Media Apps
Discovery Communications Greenlights New Series on All Networks
Mindshare Retains HSBC's Global Media Account
Agencies: Facebook's Phone Ambitions Should Improve Ad Targeting
Ryan Kutscher Exits JWT New York
Brands Favor Social Shares Over Likes
Ad of the Day: Pepsi
Source: Ad Week
   
ShortList targets fashion brands with Never Underdressed launch
Source: Media Week
   
Itaú moves into advertising
Source: Financial Times
   
Many TV Stations To Add Online Video To Advertising Mix
Source: MediaPost Communications
   
Newspaper advertising makes no sense in a non-linear world
Source: The Guardian
   
Facebook to Debut First TV Ad to Promote 'Home' for Android
Source: AdAge.com
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