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Volume 34 - Issue No: 19
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

Synopsis of Auto Sector Advertising on TV during 2012
 Auto sector television advertising witnesses a 9% growth in 2012 vis-a-vis 2011; car / jeeps category is the maximum advertised category with 44% share - Adex India Analysis.

All roads lead to Goafest
 The who’s who of the advertising and marketing industry will head to the sands of Goa to attend the annual Indian advertising carnival that is Goafest; this year's theme for the conference 'Just what you unexpected’.

Industry airs views on Phase II digitisation "grace period"
 Indiantelevision.com spoke to to a cross section of industry executives o find out what they think about the I&B ministry's decision to give a 15 day grace period to ensure smooth transition in phase II of digitisation.
 

IKF bags digital business of Greenways Foods and Beverages

Yes Bank adopting a 360 degree approach to the IPL
'Finding Dory' to be released in November 2015
Nab Show to examine breakthrough technology from ‘Oz’ to ‘Oblivion’

Rajasthan Royals collaborates with Provogue as 'Official Fan Wear Partner’

Bisleri focuses on 500 ml pack in new ad campaign
Source: www.indiantelevision.com
Today's Newsbreakers.......India
Under-achievers Mumbai and RCB clash in IPL-6
Park Hotels launches mid-market brand Zone
Dentsu completes acquisition of media agency Aegis
Govt firm on digitisation, will go ahead in sensitive manner
The ground reality of IPL sponsorships
Digiworld set to go the multi-brand way
Qatar’s Hassad Food buys majority stake in Bush Foods
FM radio players strike sales alliance
Bisleri launches digital campaign for 500 ml bottle
Animated movie sequels of Krrish planned
Source: The Hindu Business Line
   
Times Internet partners with Business Insider
Source: Times of India
   
Digital advertising set to rise to over $75 billion by 2017
Source: Media Newsline
   
Dentsu completes acquisition of Aegis Group
Source: Livemint
   
Facebook US mobile ad revenue soaring: EMarketer
McCann World buys database marketing specialist ‘End To End’
From Kareena’s act for Mahindra Duro to Dhoni’s missing pillow in the Gulf Oil commercial, South Indian charatcers new staple of advertising
Capgemini India launches employee centric brand campaign
Dentsu completes acquisition of media agency Aegis
Source: Economic Times
   
MY FM and Fever FM enter into a strategic sales alliance
Goafest begins in backdrop of Ford controversy
Times Internet partners with Business Insider
Havas Media bags media duties of Amway India
Voda ZooZoos back with IPL
Source: Business Standard
International News
Ryan Kutscher Exits JWT New York
Weather Channel Greenlights 6 New Series in Time for First Upfront in 5 Years
Fast Chat: Diet Pepsi's Amy Spiridakis on Bringing Style to Soda Cans
Progessive's Flo Meets First Celebrity
Lou Cona Promoted to President of Condé Nast Media Group
Warner Bros. Consolidates Digital Sales
Ad of the Day: Wheat Thins
Source: Ad Week
   
Dentsu's Aegis Media wins £20m global Burberry account
Source: Media Week
   
Tribune Broadcasting CEO Leaves Company
Source: TV Week
   
TV Advertising Still Dominant, Still Growing
Source: Mashable
   
SimCity gets in-game advertising courtesy of Nissan
Source: TweakTown
   
Hyperbole in an Ad Makes an Impression, but Does It Work?
Source: AdAge.com
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