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Volume 34 - Issue No: 18
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

IPL 6 kicks off with a bang
 Cricket's biggest extravaganza commences with a new roster of sponsors, ground and broadcast initiatives and an exciting opening ceremony.

Govt gives 15 days grace for phase II cable TV digitisation
 I&B sec Uday Kumar Varma says situation on ground in various troubled cities will be kept in mind and that the ministry would coordinate with local nodal officers on the timing and extent of switchoff of analogue TV.

DTH Assn’s Harit Nagpal: “We can plug the shortfall in STBs in Phase II”
 DTH Association of India president Harit Nagpal states that DTH operators can fill in the gap should there be any shortage of STBs in any city under phase II.
 

ASCI gets powers to suspend code violating advertisers instantly

Trinetra Focus to revive SIL's digital communication

Eggfirst brings on senior hires to bolster business
Vinay Virmani set to star in Dr. Cabbie
G.I. Joe Retaliation draws $132 mn internationally

Olive Crown Awards 2013 crowns Grey Worldwide as ‘Agency of the Year’

Zee Khana Khazana rolls out its first campaign ‘Kal kya banaoon?’

Source: www.indiantelevision.com
Today's Newsbreakers.......India
French retail major Auchan looking at investing in India
Now, clause for immediate suspension of misleading ads
A beery good place to chill and talk
HUL launches Magnum ice cream
Spencer’s eyes more imported items in its food basket
IPL fever sends brands rushing for marketing space
Digitisation Phase II: Govt to allow grace period of 15 days
Nike launches shoes for batsmen, bowlers
Source: The Hindu Business Line
   
IPL: Telecom operator Videocon Mobile is Mumbai Indians' associate sponsor
ASCI to take prompt action against ads against public interest
Source: Economic Times
ASCI to suspend ads in certain exceptional circumstances
Flipkart.com offers international card transactions
Source: Livemint
   
Air India to be official partner of Delhi Daredevils, Mumbai Indians for IPL 6
Kareena Kapoor to endorse Malabar Gold and Diamonds
Source: Indian Express
   
ASCI now steps in to suspend ads that violate its code
Brand IPL still scores heavily
Malabar Gold & Diamonds signs Kareena Kapoor as brand ambassador
Source: Business Standard
   
Advertising Standards Council of India Introduces Suspension Pending Investigation Initiative
Source: MediaNama.com
International News
General Motors And Orange Partner With Klout
Sales Chief Out at Vevo
Fast Chat: Deutsch's Anush Prabhu on Media's Evolution
Pinterest Marketing Service Leverages Influencers
Forbes' Sponsored Content Bet Pays Off
Bravo Takes the Wraps Off 2013-14 Upfront Slate
Ad of the Day: Got Milk?
Source: Ad Week
   
Google hires Patrick Collister as head of design
Source: Media Week
   
QuickQuid Launches New TV Advertising Campaign
Source: Marketwire
   
China to dominate Asia Pacific online advertising market
Source: PC Advisor
   
Relax, Mozilla's Move Will Not Break the Ad-Supported Internet
Source: AdAge.com
   
Rocket Matter Launches Lawyer Advertising and Marketing Service
Source: Law.com
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