2 Apr 2013 Newsletter Subscription

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Volume 34 - Issue No: 17

 
 
 
 
 
 





Media, Advertising & Marketing

 
 
 
 
 

BCCI extends IPL 6 experience on Twitter
The BCCI has said that Twitter features on the IPL website, such as the Tweet Counter and Team Hashtag Battle, will be integrated into the television production, with the support of a real-time data stream, and will be flashed on the TV screen during the live telecast of the Pepsi IPL 2013 matches.

I&B sec Varma: "DAS Phase II roll-out smooth"
Analogue signals had been switched off in 33 of the 38 towns at the stroke of midnight of 31 March, says I&B ministry Secretary Uday Kumar Varma; feels digitisation on track for 31 December, 2014 deadline.

DAS Phase II: Karnataka HC extends hearing to 5 April, stay to continue in Bengaluru
The Karnataka High Court has postponed the date of hearing plea by cable operators seeking extension of digitisation in Bangalore as hearing was inconclusive.

 

KXIP's gets aggressive on sponsorship front

Havas makes Sr level appointments in Mumbai & B’lore

Sunita Rajan is BBC Worldwide executive VP ad sales Asia

Clint Eastwood to direct Jersey Boys
Daniel Craig charges million dollars for 7 minutes appearance

OLX's humorous take on one-upmanship through its new TVC

Perfetti leverages Nimbuzz's Chatbuddy for its marketing campaign

Source: www.indiantelevision.com
Today's Newsbreakers.......India
Pepsi adds fizz to IPL sponsorship
Bollywood gears up for battle with IPL
The love triangle of an Indian continues...
Parle takes a bigger bite of the IPL cookie
‘IPL yet to get merchandise formula right’
BigFlix partners with IndiaCast Media for film rights
Sunrisers gets set for exciting IPL season
Kings XI Punjab ropes in NVD Solar as title sponsor for 3 years
Deccan Pumps primes ‘EKKI’ range for urban, agri markets
Source: The Hindu Business Line
   
National Geographic channel to air documentary on IPL
BigFlix partners with IndiaCast for film rights
I’m confident that the IPL spends will translate into higher consumption: Deepika Warrier, PepsiCo
Source: Economic Times
Call to freedom
Scandalous Ads and Shocking Exits
People Matter
Pitching the Tent
“True change in television will come through tiered pricing”
'I believe in having a Plan B, and even a Plan C'
Old Dew, Bottle New
Source: Financial Express
   
BigFlix partners with IndiaCast for film rights
Source: Livemint
   
IPL 6: A better pitch for team owners?
Source: Business Standard
   
Balki directs Akshay Kumar, Prabhu Deva in TV commercial
Source: Times of India
International News
FCC Moves to Clarify Broadcast Indecency Policy
National Magazine Award Finalists Announced
Forbes' Sponsored Content Bet Pays Off
Baglivo Exits Saatchi After Long Run
Broadcasters Lose to Aereo in Appeals Court
McCann Erickson Keeps USPS in the Family
Ad of the Day: StubHu
Source: Ad Week
   
Buhlmann hails the 'historic' merger of Dentsu and Aegis
Source: Media Week
   
CBS News Veteran Jumps to ABC News
Source: TV Week
   
Firm banks on mobile apps to stir advertising
Source: Daily Nation
   
Aereo Again Beats TV Networks' Bid to Shut It Down
Source: AdAge.com
   
Airlines Rejected by Top Court on Price Advertising Rules
Source: Bloomberg

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