18 Apr 2013 Newsletter Subscription

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Volume 34 - Issue No: 29
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

IBF tells members to postpone net billing dispatch to agencies by a week
 IBF issues circular asking members to delay the generation and dispatch of bills on a net basis by a week in order to facilitate the discussion between the sub group of the IBF and the AAAI which is seeking to find a solution to the issue.

Trai seeks industry's views on TV ratings system
 Trai consultation paper seeks stakeholders view on sample size, secrecy of sample homes, cross holding between rating agencies and their users, complaint redressal, sale and use of ratings, disclosure and reporting requirement, competition in rating services, and audit.

IBF-AAAI: Net or gross billings? Quo Vadis?
 Broadcasters propose to issue bills to media agencies net of agency commission after receiving notices from the IT department; proposal not acceptable to AAAI.
 

Ormax Media introduces forecast model for Hindi GEC launch viewership

Vishal Anam to Head BAV Insights

Craig Zadan, Neil Meron to produce the Oscars
Grainge, Kilar on DW Animation board of directors

IAA announces its new Initiative 'World Goes Digital'

Disney kicks-off season 2 of Jet Set Go campaign

Americans are fed up with bad ads: Study

Source: www.indiantelevision.com
Today's Newsbreakers.......India
McDonald's to pay $700K for falsely advertising Islamic food
Source: MSN News
   
Star bets big on sports growth
Honda launches its cheapest two-wheeler
Yahoo! profit rises 36%
Source: Business Standard
   
Danone signs Karisma Kapoor as brand ambassador
Advertising Agencies Guild approaches tribunal in DAVP matter
Honda debuts new bike 'Dream Neo' targeting Hero’s Splendor
Twitter sharpens ad targeting by sifting through tweets
Source: Economic Times
Priyanka Chopra's spiritual look for a new ad
Source: Indian Express
   
TRAI releases consultation paper on TV viewership rating
Yahoo’s ad slump overshadows first-quarter earnings gain
Karisma Kapoor is Danone brand ambassador
Source: The Hindu Business Line
   
Toyota’s hybrid vehicle sales pass 5 million
Source: Hindu
   
Ad-agencies-guild-takes-davp-issue-to-compat
Source: Financial Express
International News
Twitter Looks to Emulate Google With Keyword Ad Targeting
FTC Chair Stuns Advertisers
Alloy Digital Acquires Video Network DBG
Smash Creators Craig Zadan and Neil Meron Rehired to Produce 2014 Oscars
Publicis Launches Co-Investment Plan
Time Warner App Brings Apple Users 'TV Everywhere'
Ad of the Day: Ikea
Source: Ad Week
   
Taco Bell turns to Deutsch for latest TV ad
Source: Media Week
   
YouView launch ads banned
Source: Advanced Television
   
The Future of TV is Cobbling Together Digital Services
Source: AdAge.com
   
Twitter Expands Advertising Tools With Keyword-Based Ads
Source: Bloomberg
   
Internet Advertising Grows in Russia
Source: Wall Street Journal
   
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