17 Apr 2013 Newsletter Subscription

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Volume 34 - Issue No: 28
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

India's strong showing in Publicis Groupe's global growth in Q1
 Publicis' India business records the second highest growth in the region after China; India business grew at 10.7 per cent in the first quarter compared to China's 15.2 per cent growth.

DAS extension pleas quashed in Karnataka and Gujarat
 The court orders mean that the government can go about systematically switching-off analogue signals in the cities that are covered in the Phase II of the rollout of cable TV digitisation in the two states.

IBF moves Supreme Court over DAS Phase II hold-ups
 The Indian Broadcasting Foundation (IBF) has knocked on the doors of the country's apex court seeking a stay on the stay orders issued by different high courts in the country; the matter is posted for hearing on 23 April.
 

Pepsi dominates social media conversations during IPL6

Brand 'Gone Mad' - Kids stories to commercials
Tom Cruise signs for yet another sci-fi project
Imax and Paramount to extend their biz ties

Curry Nation picks up Indica dye creative biz

eBay encourages cricket fans to shop through IPL campaign

Havas Media walks away with Shaadi.com's media biz
Source: www.indiantelevision.com
Today's Newsbreakers.......India
IPL 2013: A Mighty Six
Source: Indian Express
   
Companies like Lakme, Talwalkars, Volkswagen, BMW and others offer freebies to beat slowdown blues
PepsiCo ropes in Chris Gayle, Priyanka Chopra for marketing campaign
The 'best' and the 'bekaar' ads
Live Like A Billionaire
Photo synthesis: The leap
Globe trotter: General Motors back as an advertiser on Facebook
Five ad makers on their personal favourite campaigns
21st Century Statecraft to shape our future: Alec Ross, Hillary Clinton's former advisor for innovation
Fastrack challenges taboos, ask people to let go of societal norms with its latest ad campaign
No dance style is off limits at PepsiCo's latest activation for brand 7UP
Ford-JWT fiasco: Such incidents bring the industry down, says Tom Bernardin, CEO & chairman of Leo Burnett
Goafest jury comes under sharp criticism from the panel itself
Goafest needs to find relevance as scam allegations threaten to hijack the key agenda
Source: Economic Times
Grey India bags creative duties for Reliance Broadcast Network brands
Callison LLC’s Leigh Dennis joins Cheil Worldwide
Bang in the Middle bags creative duties of Tigre Blanc
Source: Campaign India
Watch the ad on mobile and get more talk time
Nissan launches new EMI scheme
Viacom18 gears up to strike a chord with youth
Source: The Hindu Business Line
   
Ford outsells Toyota in China as $4.9 billion bet pays off
Maharashtra mutiplexes in a fix over online ticket-booking fee
Source: Livemint
   
Sponsoring articles, not just advertisements
Sony MAX appoints Vaishali Sharma as marketing head
Havas Media bags media duties of Shaadi.com
Coca-Cola volume growth in India falls
Coke launches 100 ml Maaza packs at Rs 6
Source: Business Standard
International News
Volvo Makes Luxury Play in New Campaign
Twitter Gives #OneBoston Message a Big Push
Syfy's Transmedia Gamble Defiance Gets Off on the Right Foot
Controversial Cybersecurity Bill Headed for House Floor
Mobile Advertising Skyrocketed 111% Last Year
Twitter Reportedly Seeking TV Deals With Viacom, NBCU
Ad of the Day: Philips Norelco
Source: Ad Week
   
Former Times editor James Harding to be news boss at BBC
Source: Media Week
   
Digital advertising reaches a record $36.6 billion in 2012
Source: Los Angeles Times
   
Aviary Launches Advertising Stickers For its Photo-Editing Service
Source: AdAge.com
   
Media and advertising
Source: Manila Standard Today
   
Florette to switch on more TV advertising when sun shines
Source: The Grocer
   
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