12 Apr 2013 Newsletter Subscription

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Volume 34 - Issue No: 25
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

Synopsis of Personal Healthcare Sector Advertising on TV during 2012
 Auto sector television advertising witnesses a 38% growth in 2012 vis-a-vis 2011; rubs and balms maximum advertised category with 39% share - Adex India Analysis.

IPL season 6 ratings remain steady at 3.8 TVR
 The tournament has managed a reach of 100 mn for the first five matches plus the opening ceremony and an average TVR of 3.8, according to Tam data for CS 4+ TG All India market.

Trai issues draft tariff package for STBs/CPEs for DTH and cable TV ops
 The standard tariff packages for STB/CPE on rental basis are to be offered mandatorily by DTH and cable TV operators; the draft tariff orders have been put on the Trai site to seek comments of stakeholders by 26 April.
 

IPL hits Hindi GECs hard, knocks off 110 GRPs

Hindi commentary simulcast delivers well for ESS
Michael Lynton renews contract with Sony Ent
Hathaway to work with Nolan in Interstellar

TSA appointed marketing partner for Team Golf League

eBay appoints Alok Agarwal as director marketing

Source: www.indiantelevision.com
Today's Newsbreakers.......India
Zuckerberg launches lobby, urges immigration reform
IPL gaming on mobile reaches fever pitch
Microsoft India gets US Govt award for community service
OCP Asia to invest in HomeShop18
Social media could play huge role in next general elections
Source: The Hindu Business Line
   
Does your brand have enough tension?
BBDO loses 3 Abbys; DDB Mudra work under scanner
MS Dhoni, Gautam Gambhir to feature in new lay's ad campaign
Source: Economic Times
   
Tight schedule keeps IPL stars out of studios
IPL: TRP reaches 3.8 in five days
Source: Livemint
   
Samsung Galaxy S4 advertising campaign takes off
Source: NDTV
   
Figo controversy toll: Ford VP steps down
Source: Business Standard
   
Ads on porn sites increase malware risk: Study
Source: Times of India
International News
Reebok Fires Rick Ross For Alleged Rape Lyrics
LinkedIn Buys Flipboard Competitor Pulse for $90 Million
Fox News and WSJ Look to Turn Video Ads Into Mobile Coupons
Funny or Die Preparing Massive Rollout for New HTC Branded Short
More Than Half A Million Magazines Created on Flipboard 2.0 (So Far)
AOL Loses Ad Tech Head Ned Brody in Portal Tug of War
Ad of the Day: Diet Coke
Source: Ad Week
   
Microsoft's Hart focuses on averting 'ad blindness'
Source: Media Week
   
Vote on the Ads: Taylor Swift for Diet Coke or Beyonce for Pepsi?
Source: AdAge.com
   
Europe lags in global advertising expenditure
Source: Warc
   
Slim's Online TV Network Buys Production Firm
Source: Reuters
   
Call for ban on under-11s advertising
Source: BBC News
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