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Volume 34 - Issue No: 16
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

DAS Phase II commences as analogue TV switched off
 With analogue TV signals being switched off this morning as targeted by the I&B ministry, initiative to digitise India's cable TV ecosystem enters its next phase.

Prana Studios acquires VFX studio Rhythm & Hues
 A US bankruptcy court has approved the sale of Academy Award-winning visual effects and animation studio Rhythm & Hues to a wholly-owned affiliate of Los Angeles-based Prana Studios, which has Mahindra Group chairman Anand Mahindra as one of the investors.

Executive Dossier
'We are not in talks with anybody to sell stake'
 Interview with Rajasthan Royals CEO Raghu Iyer
 

ASCI upholds a record 99 complaints in January

$99 bn spent on internet ads globally in 2012: GroupM
Richard Griffiths passes away
Nicola Peltz to star in Transformers 4

Mumbai Indians ropes in Bajaj Allianz
Source: www.indiantelevision.com
Today's Newsbreakers.......India
Ad the southern spice
Foreign tourist arrivals down 25% on safety concerns, survey says
Missing set top boxes delaying digitisation process
Coke plans to keep fizzing year-long
Snapdeal expects its online sales to cross Rs 2,000 cr in FY14
Ad the southern spice
Source: The Hindu Business Line
   
After ads, time to codify attitudes
Source: Deccan Chronicle
   
State’s first ad festival focuses on social issues
Source: Indian Express
   
Twitter’s ad revenue expected to reach $1 billion in 2014
Source: GSM Arena
Hindustan Unilever aiming to triple digital advertising spend
Bajaj Allianz returns to IPL as Mumbai Indians sponsor
Source: Economic Times
   
De-glam look for Ranbir Kapoor for new Pepsi IPL Ad
Source: Total Filmy
   
Ranbir Kapoor sports 90s style chevron moustache for a new ad
R Balki directs Akshay Kumar, Prabhu Deva in TV ad
Source: Indian Express
   
IPL6: Teams now hunt for innovative partnerships
MTS acquires stake in parent's bank
Source: Business Standard
   
Balki directs Akshay Kumar, Prabhu Deva in TV commercial
Source: Times of India
International News
Google Glass: What It's Like to Have 'an iPhone Attached to Your Face'
How AT&T Is Owning March Madness on Twitter
The Most Stunning Ad Ever Made for a Used Car With 128,000 Miles That's Been Puked In Twice
OMD Wins Walgreens' Media Account
Four Contenders Chase Cadillac
Publishers Talk Tablet Strategy at MPA Swipe 2.0
Kristen O'Hara Breaks Down Time Warner's Digital Strategy
Source: Ad Week
   
Britvic's J2O to sponsor Heart weekend breakfast and Club Classics
Source: Media Week
   
Twitter Advertising: Quick Tips to Get Started with Twitter Ads
Source: Business Community
   
As Ad Rates Sink, More Websites Explore Ad-Free Business
Source: Ad Age
   
Grooming the next Generation of Advertising Leaders, by Jimi Awosika
Source: The Netng
   
In a Twist, Traditional Ads Launch Ford Into 'And Not Or'
Source: Forbes
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