26 Nov 2012 Newsletter Subscription

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Volume 33 - Issue No: 13


Media, Advertising & Marketing


ESPN Star Sports eyes Rs 1.6 bn ad rev from Indo-Pak series
ESS plays hard ball with advertisers for the blockbuster series; media agencies find asking rate of Rs 800,000 per 10 sec spot for ODIs and Rs 1 million for T20 too high.

IMCL in talks with PE firms to raise $75 mn
Hinduja-owned IndusInd Media and Communications mandates Ernst & Young to find an investor; needs Rs 6 billion to fund second phase of digitisation.

NDTV firm on legal pursuit against TAM
New York Supreme Court is expected to give out its verdict on whether complaint filed by NDTV holds jurisdiction in the US by mid Jan; NDTV to pursue case in India if need be.


Orchard innovates with social media for Decathlon’s recruitment drive

Pogo launched art and craft book with Orange Education

Odisha born producer to make Hollywood debut
Hollywood films look to appease growing market in China

Facebook to set up official external advertising network

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27/05/2012 to 02/06/2012)
Star Plus
Z Zee TV
Colors Viacom18
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
Star Gold
ETV Marathi
Z Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  • ‘Gangnam Style’ becomes YouTube’s most watched video
  • Samsung unveils Galaxy camera
    Source: Hindu Business Line
  • 'Gangnam Style' becomes YouTube's most watched video
    Source: Economic Times
  • Celebrity ad fever
    Source: Hindustan Times
  • Rupa Thermocot ad hurts Hindu sentiments
    Source: Parda Phash
  • Honda overtakes Hero MotoCorp in 125-150cc segment
    Source: Business Standard
  • Coca-Cola to enter F1 with Burn brand and Lotus
  • ‘India seems to lack self-confidence at the moment’
    Source: Livemint
  • Facebook asked to put a stop to ads
    Source: Times of India
  • ‘Gangnam Style’ most watched video on YouTube
    Source: Hindu
    International News
  • Ad of the Day: Cartier
  • Amazon Unveils Brand Pages
  • The Incredible Shrinking Christmas
  • Ready for Takeoff
  • Three Agencies Vie for Coty PR Account
  • Macy's Thanksgiving Parade App More Than a Trial Balloon
    Source: Ad Week
  • Professor finds profiling in ads for personal data website
    Source: Reuters
  • Facebook looking to create official external advertising network
    Source: tweaktown
  • Advertising’s innovators: Awards honour brands that use technology in new ways
    Source: financialpost
  • Citizen's up-sized advertising campaign launches today
    Source: retail-jeweller
  • New software blocks all ads on mobile
    Source: Financial Times

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