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Volume 33 - Issue No: 12


Media, Advertising & Marketing


Piyush Pandey's top 5 popular campaigns
His successes: making adults eat Cadbury openly, transforming low-interest Fevicol into a top brand and harnessing Amitabh Bachchan to make India polio free.

Digitisation: Hathway needs Rs 3 bn in 2nd phase; no plans to dilute equity
Hathway requires another 3.5 mn set top boxes in cities where digitisation deadline is 31 March; to raise debt and balance 70% of investment to be via vendor financing of boxes.

RBNL Q2 television loss narrows to Rs 116.6 mn
RBNL TV business rev in Q2 more than doubles to Rs 83.56 mn helping it to narrow loss; its radio business reports loss of Rs 22.27 mn in Q2 vs profit of Rs 120.27 mn year earlier.


Ujala appoints Cut the Crap as creative agency

Arnab Mitra quits Starcom to pursue own interests

Sanjay Kacker quits DDB Mudra's Celsius

Sony Pictures to produce 3D movie starring One Direction

RBNL rolls out multi-media campaign for advertisers

Reliance Footprint awards social media duties to AliveNow

Apex-Brasil is 2014 soccer WC sponsor

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27/05/2012 to 02/06/2012)
Star Plus
Z Zee TV
Colors Viacom18
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
Star Gold
ETV Marathi
Z Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  • Adani Wilmar set to launch pulses brand
  • Harley-Davidson launches Fat Bob at Rs 12.8 lakh
    Source: Hindu Business Line
  • 'India seems to lack self-confidence at the moment'
  • Nordic countries tell Facebook to stop ads
    Source: Livemint
  • Saatchi & Saatchi China launches 'Water for Children' for Greenpeace
    Source: Media Newsline
  • iGate launches ad campaign to promote new outsourcing model
    Source: Times of India
  • Series to get ESPN STAR Sports a 'decent' Rs 150 cr
  • Hero paddles its way to premium cycle market in India
    Source: Business Standard
  • Coca-Cola to enter F1 with Burn brand and Lotus
  • ‘India seems to lack self-confidence at the moment’
    Source: Livemint
  • Tony Hall is BBC’s ‘newest’ boss
  • BMW launches new version of X6
    Source: Hindu
  • BMW launches X6 priced at Rs 93.4L
    Source: Indian Express
    International News
  • Three Agencies Vie for Coty PR Account
  • Macy's Thanksgiving Parade App More Than a Trial Balloon
  • Citi Concludes Direct Marketing Review
  • iPods Like Facebook Mobile Ads
  • Did the Obama Campaign Run Roughshod Over Voter Privacy?
  • Apple Is Thankful for the iPhone 5 in New Turkey Ad
  • Ad of the Day: Cartier
    Source: Ad Week
  • Tony Hall appointed director general of the BBC
    Source: Media Week
  • Spain’s TV ad revenues down 50% since 2007
    Source: Advanced Television
  • Hungry Jack's advert pulled as advertising watchdog rules it is too violent
    Source: SmartCompany.com.au
  • Aeromexico launches UK advertising campaign
    Source: Breaking Travel News
  • Daily Mail Jumps on Share Buyback as Net Debt Declines
    Source: Bloomberg

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