9 May 2012 Newsletter Subscription

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Volume 31 - Issue No: 78


Media, Advertising & Marketing


Marico ups ad spend in fiscal as focus is on growth
Marico's ad spend grows 29.8% to Rs 4.49 bn as it focuses on volume growth rather than on margins; in Q4 ad spend stands at Rs 1.19 bn, up 76.52%.

Digitisation: MSOs can't enter into fixed fee deals with broadcasters
No MSO shall demand a MG amount as subscription fee for the channels the broadcaster provides; Trai also specifies packaging and payment terms to broadcasters.

Machdar plans to raise Rs 1 bn from PE for i1 Super Series
Machdar Motorsports is in advanced negotiations to raise capital to fund operational expenses of iSuper Series; Ten Sports has the broadcast rights.


Sanjay Thapar bids adieu to O&M; joins Bates as CEO

Milestone on hiring spree

New dates of Rome fest announced
Schwarzenegger to return to action films with Ten

Havas Media launches Havas Media Ortega in Phillipines

Madison Media appoints Manish Bharil as GM to head Britannia biz

TV Ratings
Top 10 Programmes (22/04/2012 to 28/04/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (22/04/2012 to 28/04/2012)
Z Zee TV
Star Plus
Colors Viacom18
Sun TV
Z Cinema
Life OK
Star Pravah
Star Gold
Star Jalsha

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  • Video-on-demand doesn't spell death of cinema: Joe Evea & Charlie Yeates
  • IPL 2012: Brands that made it to the top of the advertising league
  • Mr Invisible, Randy, Moneybags, Nosey & Starstruck: Types of clients at shoots
  • Globe Trotter: Movie Night With Stella
  • How Cheil has moved past being 'the Samsung agency'
  • Live ROI helps compare brands in the same category: Philip Talbot, ZenithOptimedia
    Source: Economic Times
  • Google launches app Vault in India
  • Facebook ties up with music streaming portal Dhingana
  • Print ad volume grows 10% in Q1
  • Snapdeal launches sports category
    Source: Hindu Business Line
  • Amobee Acquires AdJitsu, Leading 3D Mobile Advertising Business
    Source: IT News Online
    International News
  • BETC Euro RSCG Wins Agency of Year at ADC Awards
  • Shops Reply to American Express Open RFP
  • Analysts: Fire Yahoo's Board, Not Thompson
  • MySpace Settles With FTC Over Privacy Charges
  • DIGO Names Head of Brand Management
  • Discovery Earnings Down on OWN Losses
  • Ad of the Day: Orbitz
    Source: Ad Week
  • Britain's Got Talent extends lead over The Voice
    Source: Media Week
  • SingTel buys Silicon Valley advertising startup
    Source: Reuters
  • Disney profit rises 21% on parks, TV networks
    Source: MarketWatch
  • Virgin Media given double rap over advertising blunders
    Source: Mirror.co.uk
  • AME Info, Abu Dhabi, United Arab Emirates, media and advertising briefs
    Source: Chicago Tribune

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