29 May 2012 Newsletter Subscription

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Volume 31 - Issue No: 92

 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

Radio Mirchi eyes 10% turnover growth in FY'13 amid soft ad climate
Airtime sales to show sluggish growth due to external factors but Radio Mirchi's innovative ad solutions will trigger growth; margins to be under pressure as mktg expenses to rise.

Cinema TV launches to fight in tough Hindi movie channel space
Cinema TV, the FTA channel is available on DTH platforms like Reliance Big TV, Videocon D2H, and Airtel Digital TV; Raju Shrivastav is brand ambassador.

A series of 7 debacles at the box office
Arjun, Yeh Khula Aasmaan, MLA, Rakhtbeej, Chutki Bajake, Love Recipe, and Love Wrinkle Free meet with disastrous results; Department nets Rs 111 mn in 1st wk. BOX OFFICE!
 
 

Aidem to handle Radiowalla Network's ad sales

MediaMind introduces Slider ad format in India

Airtel launches mobile platform for advertisers

Lowe Lintas creates Fastrack's new ad campaign

 
Men In Black dislodges The Avengers as no. 1
Michael Haneke wins Cannes top prize for Armour

Levi's moves creative account to W+K

Coca-Cola launches ad campaign with Sachin Tendulkar

Titan's Zoop launches 'Madagascar 3' collection

TV Ratings
Top 10 Programmes (13/05/2012 to 19/05/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (13/05/2012 to 19/05/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
Life OK
SONY SAB
Sun TV
Star Gold
Star Pravah
Z Cinema
GEMINI
Star Jalsha
POGO
ETV Marathi
Sahara One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  IPL 5: A win for cricket, a draw for brands
    		• Ranbir Kapoor is Lenovo India brand ambassador
    		• Brands batting on IPL scored, after all
    Source: Hindu Business Line
       
    		• LinkedIn crosses 15 million user mark in India
    Source: Livemint
       
    		• LinkedIn crosses 15 million user mark in India
    Source: Money Life
       
    		• TV cedes IPL viewership to mobile & internet
    Source: Financial Express
    		• Ranbir Kapoor is Lenovo brand ambassador
    		• IPL victory puts KKR in the black
    Source: Business Standard
       
    		• Lenovo India ropes in Ranbir Kapoor as brand ambassador
    Source: Economic Times
       
    		• Bharti Airtel forays into mobile advertising
    Source: Hindustan Times
       
    		• MediaCom to deploy InMobi’s media ad creation platform in Europe, Middle East and Africa
    Source: Telecom Tiger
    International News
    		• TBS Hits 2.6 Million Total Viewers With New Series 'Men at Work'
    		• Sun Life Financial Briefs Finalists
    		• Yahoo Shuttering Livestand iPad App
    		• Mashable Helps Geeks Get a Life
    		• Small Web Publishers Head to the Hill
    		• Did Obama's Twitter Town Hall Miss the Mark?
    		• Lawmakers Praise Twitter, but Have Questions Too
    Source: Ad Week
       
    		• Unilever partners with News Corp and Viacom for digital content
    Source: Media Week
  		• Sony Patents Technology For In-Game, Game-Stopping Advertising
    Source: Ripten
       
    		• General Motors to Stop Advertising on Facebook
    Source: WSJ
       
    		• YouView internet TV finally reaches homes
    Source: Telegraph
       
  		• Appropriate Adult Wins Big at BAFTA TV Awards
    Source: Calgary Herald
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