28 May 2012 Newsletter Subscription

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Volume 31 - Issue No: 91

 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

India has caught up well with rebranding revolution: Dunning
Observing that India has done well to catch up with the rebranding revolution, Lisa Dunning points out that the country has come a long way in the rebranding exercise.

Neo's game plan sans cricket
Neo Sports is betting big on three months of non-stop sporting action with Uefa Euro 2012, French Open and Sultan Azlan Shah hockey tournament lined up for the summer.

Sun TV Q4 net down 24% as revenue slumps
A slowdown in ad revenue and a continuing stalemate with the Tamil Nadu Arasu Cable Corp reduces Sun TV's Q4 net to Rs 1.59 bn; income drops 7.27% to Rs 4.27 bn.
 
 

Ormax Media launches new customised research tool OBM

Something out of nothing: Rob Middleton

McCann Erickson conceptualises MetLife India's new ad campaign

 
AFI to give lifetime achievement to MacLaine
Grant Bowler to play Burton in Liz biopic

Sony Mobile to launch new campaign for Xperia in June

CBS claims ratings victory among US networks

TV Ratings
Top 10 Programmes (13/05/2012 to 19/05/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (13/05/2012 to 19/05/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
Life OK
SONY SAB
Sun TV
Star Gold
Star Pravah
Z Cinema
GEMINI
Star Jalsha
POGO
ETV Marathi
Sahara One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Airtel enters mobile advertising space
    		• Linc Pen eyes 20% spike in sales
    Source: Hindu Business Line
       
    		• Luxury brands and luxury marketing using A-list socialites
    Source: Livemint
       
    		• Bharti Airtel enters mobile advertising
    Source: Jagran
       
    		• Domestic players set for IPL auction
    Source:sportal.co.in
    		• Rise of independent ad agencies: Taproot India, Creativeland Asia get noticed by big brands
    		• Kent RO ad teases Pureit's 'Rs. 1 Crore Challenge'
    		• Levi's India advertising to be handled by Wieden+Kennedy
    		• Tata Sky unleashes new Ad campaign as countdown begins to mandatory cable digitisation
    		• Vodafone admits goof-up in IPL promotional SMS
    		• Luxury brands and luxury marketing using A-list socialites
    Source: Economic Times
       
    		• Ashok Leyland enters European market via Turkey
    Source: Business Standard
    International News
    		• TBS Hits 2.6 Million Total Viewers With New Series 'Men at Work'
    		• Sun Life Financial Briefs Finalists
    		• Yahoo Shuttering Livestand iPad App
    		• Mashable Helps Geeks Get a Life
    		• Small Web Publishers Head to the Hill
    		• Did Obama's Twitter Town Hall Miss the Mark?
    		• Lawmakers Praise Twitter, but Have Questions Too
    Source: Ad Week
       
    		• Sony Aims To Stop Games To Serve Advertising On PS3
    Source: Smart House
  		• SCEA patents advertising that interrupts gameplay
    Source: joystiq
       
    		• Cooper Leaves JWT, Advertising Industry at Large
    Source: mediabistro
       
    		• Ad-skipping DVR prompts fight for the future of TV
    Source: CNN
       
  		• Facebook ads less than lucrative for many businesses
    Source: joplinglobe
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