24 May 2012 Newsletter Subscription

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Volume 31 - Issue No: 89


Media, Advertising & Marketing


Life OK topples Sab, touches high of 123 GRPs
Life OK adds 33 GRPs, aided by mythological show Devon Ke Dev Mahadev; Aamir Khan show Satyamev Jayate gets 4.4 TVR in HSM.

Parliamentary Committee wants extension of digitisation deadline
Standing Committee for IT says proposed extension should be considered after detailed strategy on indigenous manufacturing of required number of STBs; also expresses concern over cross-media holdings.

ICICI, Airtel in world's top 100 brands
ICICI makes it 3 times in a row to be at No. 63 & Airtel makes an entry to be at No. 71; in 6 years, top 100 brands rise 66% to value of $2.4 trillion.


Sony India to up marketing spend by 25% to Rs 4.5 bn in FY'13

Isobar executes online flash mob for Reebok

What The Hell? to conceptualise Slotco's revamped identity

BBC Films unveils upcoming slate at Cannes
Academy opens open-air theatre
Asghar Farhadi wins Cannes prize to help fund next film

Balki and Shekar Kapoor to present Global Indian at Cannes Lions

Cartoon Network launches 'Back to school' consumer products

TV Ratings
Top 10 Programmes (06/05/2012 to 12/05/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (06/05/2012 to 12/05/2012)
Star Plus
Z Zee TV
Colors Viacom18
Sun TV
Life OK
Disney Channel
Star Pravah
Z Cinema
ETV Marathi
Star Jalsha
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  • Sony to promote Indian Idol during IPL
  • Amul PRO launched in Kerala
    Source: Hindu Business Line
  • Volkswagen becomes official partner of the German Cup football tournament
    Source: Rushlane
  • Facebook settles lawsuit calming 'sponsored stories' ads benefited from users' 'likes'
    Source: DNA
  • Coca-Cola India tells trade partners to push Coke ahead of other drinks
    Source: Economic Times
  • Satyamev Jayate reaches 278 m viewers
    Source: Financial Express
  • Satyamev Jayate gains momentum in second week
    Source: Business Standard
  • Yahoo shifting to content, advertising under new CEO
    Source: Times of India
    International News
  • Hang 10: The Year’s Most Promising Failed Pilots
  • MediaVest Continues With PUR After Review
  • AOL Shuffles Ad Sales Team
  • Fairchild Fashion Media Revives Men's Fashion Title 'M'
  • National Journal Group Happy With Results of New Membership Model
  • Broadcasters, Aereo to Face Off Next Week Over Copyrights
  • Ad of the Day: Cape Cod Potato Chips
    Source: Ad Week
  • Bauer axes Q TV after nearly 12 years to make way for Heat TV
    Source: Media Week
  • AOL reshuffles advertising executives
    Source: Reuters
  • Rubicon Project acquires Mobsmith advertising platform
    Source: The Drum
  • iSign Media says Aussie firm to license mobile advertising system Down Under
    Source: winnipegfreepress
  • Amazon has knuckles rapped for misleading advertising
    Source: Channel Biz

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