15 May 2012 Newsletter Subscription

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Volume 31 - Issue No: 82


Media, Advertising & Marketing


Trai caps TV ad breaks at 12 minutes per hour
Minimum time gap between two consecutive ad breaks not to be less than 15 minutes while in case of movies it is 30 minutes; ads during live broadcast of sporting event can be only during breaks in sporting action.

Consumer redressal cells have to act within 8 hours for DAS services: Trai
MSO or LCO will have to set up a complaint centre which will be active from 8 am to midnight, says Trai in its QoS regulations for DAS services; centre to have facilities in Hindi, English and local language of the area.

Ishqzaade nets Rs 159 in opening weekend
Dangerous Ishq 3D nets Rs 37 mn in first weekend; Housefull 2 collects Rs 1.17 bn in 5 weeks.BOX OFFICE!


Dhoni on board as Ashok Leyland’s brand ambassador

News Corp picks up 19.9% stake in China's Bona Film
Cinedigm acquires New Video for $ 14 million
The Avengers amasses $95.4 million in 3rd week

Clinic Plus makes Navbharat Times talk on Mother’s Day

TV Ratings
Top 10 Programmes (29/04/2012 to 05/05/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (29/04/2012 to 05/05/2012)
Z Zee TV
Star Plus
Colors Viacom18
Sun TV
Star Pravah
Z Cinema
Life OK
Star Gold
Star Jalsha
Sahara One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  • Liquor firms wave ‘premium' wand to woo tipplers
  • TRAI lays down rules on TV ad breaks...
  • Arasu Cable subscriber base jumps 10-times in six months
    Source: Hindu Business Line
  • Trai regulates TV ads despite opposition
  • The change Agents
  • “We need to move beyond traditional marketing vehicles”
  • To your good health
  • All-time superstar
  • The Power Of The Back Of The Pack
  • “Moving from sales to marketing was the turning point”
    Source: Financial Express
  • Trai caps TV ad duration at 12 mins
    Source: Business Standard
  • Nokia fights back as Samsung eats into India handset share
    Source: Livemint
  • ' Multi-national companies' green claims via ads misleading'
  • Yahoo names Ross Levinsohn as interim CEO
    Source: Times of India
  • Publicis to buy a fourth Chinese ad company
    Source: Economic Times
    International News
  • Hewlett-Packard Awards Its PC Business
  • AmEx Adds Personalized Offers to iPhone App
  • Twitter Is Coming to an Inbox Near You
  • Comcast Files Patent to Halt DVR Ad-Skipping
  • Unilever Chooses Nightclub Video Adventure for Major Product Launch
  • Ad of the Day: Volkswagen
    Source: Ad Week
  • Channel 4 advertising feels loss of Big Brother
    Source: Media Week
  • Publicis Buys Firm to Boost Online Ads
    Source: WSJ
  • Yahoo Leverages Data and Media Network for Targeted Advertising
    Source: minyanville
  • Facebook urged to 'like' advertisers more
    Source: Latimes
  • YouTube to get ad money from TV?
    Source: The Celebrity Cafe

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