10 May 2012 Newsletter Subscription

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Volume 31 - Issue No: 79


Media, Advertising & Marketing


DID Li’l Masters lifts Zee TV to No. 2
Zee TV adds 29 GRPs to narrow the gap with Star Plus to 23 GRPs; however, the gap likely to widen with Aamir Khan's Satyamev Jayate expected to get blockbuster debut ratings.

TV18's national news biz achieves break even in FY'12
National news biz continues to be Ebidta positive but losses kick in from regional news ops; TV18's general news operating loss for Q4 is at Rs 17 mn on rev of Rs 916 mn.

Viacom18 posts fourth straight quarterly loss
After incurring net loss of Rs 10 mn, Rs 284 mn and Rs 532 mn in first three quarters, Viacom18 posts Q4 net loss of Rs 337 mn; revenue up 131% to Rs 6.28 bn.


IPL ratings remain flat at 3.4 TVR for 46 matches

Dabur ups ad spends by 43% to Rs 1.82 bn in Q4

TV holds lion's share of ad spends in US: Nielsen

Sequel of The Avengers on cards
Oz film The Sapphires for Cannes fest

Ogilvy brings back Cadbury’s ‘Shubh Aarambh’ campaign

ad2c makes two senior level appointments

Mad over Donuts to spend Rs 20 mn in promotions this year

TV Ratings
Top 10 Programmes (22/04/2012 to 28/04/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (22/04/2012 to 28/04/2012)
Z Zee TV
Star Plus
Colors Viacom18
Sun TV
Z Cinema
Life OK
Star Pravah
Star Gold
Star Jalsha

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  • Arvind net rises to Rs 67 cr in Q4
  • Johnson's Baby ‘share' drive for underprivileged
  • How the shoe bites for Adidas
  • ‘Flawed' sales model stops Reebok run
    Source: Hindu Business Line
  • Network 18 loss widens, revenue rises
    Source: Livemint
  • Companies' claims about food products in ads to be regulated
    Source: Economic Times
  • Arvind to partner with Chinese mill for denim
    Source: Business Standard
  • Uttar Pradesh government among India's top 10 advertising brands
    Source: Times of India
  • AOL quarterly profit beats Street; display ads dip
    Source: Money Control
    International News
  • The Long Goodbye: Renewal Hopes Kept Alive in a Night of Season Finales
  • ABC Bungles Obama Gay Marriage Scoop
  • Fast Chat: Grey London CEO Chris Hirst
  • Millennial Moms Don't Let Sex Get in the Way of Smartphone Use
  • Secret Meeting Has 'Washington Post' Buzzing
  • Making All Clients Cool
  • Ad of the Day: Volkswagen
    Source: Ad Week
  • Quebecor, Torstar overcome weak advertising
    Source: Reuters
  • ITV expects summer advertising surge
    Source: FT
  • AOL First-Quarter Profit Increases on Advertising Gains
    Source: Bloomberg
  • SingTel acquires Silicon Valley mobile advertising startup AdJitsu
    Source: domain-b
  • Virgin Media Inc ads 'misleading', says advertising regulator
    Source: smeweb

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