4 June 2012 Newsletter Subscription

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Volume 31 - Issue No: 96
 
 
 
 
 
 
 





Executive Dossier

 
 
 
 
 

'Star Pravah is only entertainment channel with 25% of content aimed at males'
Interview with Star Pravah channel head Nachiket Pantvaidya

Media, Advertising & Marketing
Neo Prime begins its journey as all sports channel
The Neo Cricket rebranded channel will have networks' premium content including cricket and other mass sports; Neo Sports will air niche properties like Golf and Badminton.

Hockey leagues set for fierce battle in India
Hockey India, game's official body, is set to take on Nimbus Sports and Indian Hockey Federation's World Series Hockey with its own franchise-based league; to debut in January 2013.
 
 

Neo Cricket set to rebrand as Neo Prime

DAVP issues new rates for TV channels

M&C Saatchi conceptualises Etihad Airways' global campaign

 
Oz short film set to be world’s first indigenous sci-fi film
MIB III displaces Dictator from spot 1 in Australia

Taproot creates new TVC for Fox Movies Premium

Sonakshi Sinha is Gulabari brand ambassador

TV Ratings
Top 10 Programmes (13/05/2012 to 19/05/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (13/05/2012 to 19/05/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
Life OK
SONY SAB
Sun TV
Star Gold
Star Pravah
Z Cinema
GEMINI
Star Jalsha
POGO
ETV Marathi
Sahara One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Advertising on the upswing for FMCG companies in March quarter
    		• HUL pulled up by Advertising body for Lifebuoy ad
    		• Neo Sports rebrands exclusive cricket channel as all sports channel
    Source: Hindu Business Line
       
    		• On Facebook, ‘likes’ become ads
    Source: Financial Express
    		• DDB Mudra to rebrand Maatra
    Source: Economic Times
       
    		• Vserv.mobi clocks rapid growth as Mobile Advertising takes off in Emerging Markets
    Source: Business Standard
       
    		• Consumer goods firms may raise ad spends to increase volumes
    Source: Livemint
    International News
    		• TBWA\C\D N.Y. President Gallo Leaves Agency
    		• Huge Hires First New Business Chief
    		• Fast Chat: Ted Leonsis
    		• Microsoft's Do Not Track Browser Angers Online Ad Industry
    		• The Week on AdFreak
    		• Google Banking on Product Listings
    		• Ad of the Day: Diesel Sunglasses
    Source: Ad Week
       
  		• ABC provide first verification certificates for online ad providers
    Source: Media Week
  		• ITV slumps on advertising fears
    Source: Advanced Television
       
    		• Social Network Advertising, US Retail Industry
    Source: Washington Post
       
    		• Facebook Ramps Up Advertising Across News Feed And Mobile
    Source: Spyghana.com
       
  		• Twitter expects $1 billion in revenue in 2014
    Source: Sydney Morning Herald
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