11 June 2012 Newsletter Subscription

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Volume 32 - Issue No: 1
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 

Signals are for a mild ad slowdown: Mindshare's Lala
Slashing the early forecast, Mindshare principal partner Jai Lala peggs the growth figure at 8-10% this year on the back of a weak GDP growth & a dip in sports advertising revenues.

Raghav Bahl's next big growth drive
IndiaCast, in which TV18 has 75% stake and Viacom 25%, is poised for growth in a digital era; it adds ETV channels (except Telugu) and 3 markets in the South while bringing under one roof content syndication.

IBF asks TV channels to stop telecast of superstitious programmes
The IBF advises members to stop telecast of programmes relating to persons like Nirmal Baba; says shows promoting superstition & blind belief should not be encouraged.
 
 

Asianet garners local sponsors for TV awards

MTV and Crusoe tie up to launch range of men’s innerwear brand

Disney rolls out 'Back to school' range featuring popular characters

 
Jamie Foxx set to play US Prez
George Clooney to helm The Yankee Comandante

Reliance Netconnect's campaign has Anoushka & Rannvijay as brand ambassadors

Cricket South Africa seals 6-year sponsorship deal with Momentum

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Motorola unveils two smart phones
    		• Ad watchdog identifies 55 ads in May for possible misleading claims
    Source: Hindu Business Line
       
    		• Going online is part of the textbook
    Source: Hindustan Times
       
    		• Amitabh's new ad campaign, Maggie noodle
    Source: Punjab Newsline
    		• Ashok Leyland delivers 100 buses to Ghanaian firm
    		• Will advertisement agencies move work to India?
    		• Facebook does an Apple, launches apps bazaar
    Source: Business Standard
       
    		• 'Zindagi Na Milegi Dobara' rules technical awards at IIFA
    Source: Indian Express
       
    		• FMCG companies saved on advertising cost in the March quarter
    Source: Economic Times
    International News
    		• Of Course Condé Nast Was at E3
    		• Ad of the Day: Perrier
    		• Republicans Pounce On Obama's Jobs Statement With Twitter Hashtag
    		• McCann Changes N.A. New Business Execs
    		• 'Entertainment Weekly' Cuts Staff
    		• The CW Wraps Upfront Deals; Turner Joins the Fray
    		• NewsBeast Loses Digital Honcho
    Source: Ad Week
       
  		• Lonely Planet appoints Iris to handle global digital youth strategy
    Source: Media Week
  		• Missouri's advertising blitz enters gaming world
    Source: Columbia Daily Tribune
       
    		• Twitter makes money on mobile ads, unlike Facebook?
    Source: MyFox Philadelphia
       
    		• Google Takes Mobile Ads to 1 Million More Advertisers
    Source: adage
       
  		• Walt Disney Changing Advertising For The Healthier
    Source: Stocks and Shares
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