9 July 2012 Newsletter Subscription

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Volume 32 - Issue No: 21
 
 
 
 
 
 





Executive Dossier

 
 
 
 

'Our marketing spends will stay flat at Rs 6 bn'
Interview with LG India VP marketing LK Gupta

Media, Advertising & Marketing
Sports broadcasting: Dramatic first six months of 2012
 1st half of 2012 has seen Star prepare for full control of ESPN Star Sports via Disney stake buyout; Sony launches sports channel & Zee Ten Golf while Neo Cricket relives with soccer, hockey & tennis. SPECIAL REPORT!

Doordarshan to independently handle Coke Studio marketing
 DD not to have any revenue sharing arrangment with MTV; to handle marketing, even as Coke will pay for its branding.
 
 

ICICI Prudential Life launches TVC on Child Plans

Pizza Hut rolls out ad campaign created by JWT

 
Oliver Stone picks five actresses he thinks are great actors
Russian box-office expected to reach $1.3 bn in 2012

UK ad spend holds steady in Q1, to gain steam in 2012 on back of Olympics

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Gitanjali plans 100 multibrand stores by fiscal end
    		• Yahoo!, Facebook resolve patent disputes
    Source: Hindu Business Line
       
    		• Facebook plans mobile ads based on app use: Report
    Source: Indian Express
       
    		• McDowell's ropes in Farhan Akhtar as brand ambassador
    		• Ranbaxy signs Sonali Bendre, Trisha Krishnan to endorse Volini
    		• Microsoft loss reflects Web display ad world's woes
    Source: Economic Times
       
    		• Gitanjali opens its first multi-brand store in Dubai
    Source: Business Standard
       
    		• Yahoo, Facebook settle patent dispute, ad alliance
    Source: Financial Express
       
    		• Upping online ad connects
    Source: Hindustan Times
       
    		• Facebook, Yahoo tie up, settle lawsuits
    Source: Livemint
       
    International News
    		• Kilar Pulls Out of Yahoo CEO Search
    		• Coke Warms Up Summer With Foursquare and Paul McCartney
    		• Fed's Anti-Smoking Fear Campaign Scares Up Quitters
    		• How Twitter Could Have Swayed the World Series
    		• Ogilvy Leading Global Charge on Holiday Inn
    		• Love 15: The Most-Viral Tennis Ads Ever
    		• Ad of the Day: Heineken
    Source: Ad Week
       
  		• Global appoints Sky Media for Heart and Capital TV ad sales
    Source: Media Week
  		• Telefónica to start mobile advertising in Brazil
    Source: RCR Wireless News
       
    		• Monarch Airlines Launch First TV Advertising Campaign
    Source: MarketWatch
       
    		• Market value of internet advertising increases
    Source: B92
       
  		• Telecom Italia ad revenue up 16% as sale prepped
    Source: Advanced Television
       
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