6 July 2012 Newsletter Subscription

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Volume 32 - Issue No: 20
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 

Mogae Media launches mobile creative agency
Mobocracy will tap into the next wave of advertising; with a team of 12, it will offer clients strategies to reach target audiences through smart phones in a unified way.

DTH players up pricing to cushion against losses
Hurt by forex losses and rise in operating costs, leading DTH players up prices of channel packs and STBs; hope ARPUs to climb but volume growth and churn may be impacted.

DD's commercial income falls short of target for last 5 years
DD earns just Rs 7.94 bn, a little over half the projection of Rs 12 bn, during 2011-12 through commercial means; DD is not meeting commercial revenue targets since last 5 years.
 
 

Publicis Group buys out BBH

Euro 2012: Spain vs Portugal match delivers 2.04 TVR for Neo

Mahuaa TV ups Harsha V Dwivedi as head - national sales

RK Swamy Media Group appoints Padmanabhan as GM- South

 
The Amazing Spider-Man beats Transformers opening Tuesday performance

Acer awards creative duties to BBH India

Yang Communications is Red FM's creative AoR

Marmalade Digital develops media buying platform DSP

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Britannia bags global award
    		• Yahoo! India launches Olympics site
    		• Sonata ties up with Salesforce, Amazon Web Services
    		• Eros Intl begins marketing Rajnikant starrer ‘Kochadaiyaan’
    		• India wine and food products exhibition
    		• KFC scheme for entertainment sector
    		• Discovery Kids launch by month-end
    Source: Hindu Business Line
       
    		• Big claims in ads banned abroad, cool here?
    Source: Times of India
    		• BBH becomes a 100 per cent Publicis Groupe agency
    Source: Economic Times
       
    		• Publicis now fully controls ad agency BBH
    		• Adman Sandeep Goyal launches mobile-only agency
    Source: Business Standard
       
    		• Chrome extensions now supports ads, might annoy users
    Source: Money Control
       
    		• Chrome extensions now supports ads, might annoy users
    Source: Money Control
    International News
    		• Norman Takes Top Role After Martin Agency Split
    		• How Twitter Could Have Swayed the World Series
    		• Microsoft Vet Jumps to Clear Channel
    		• Publicis Groupe Takes Full Control of Bartle Bogle Hegarty
    		• Ogilvy Leading Global Charge on Holiday Inn
    		• World's Best Print Ads, 2011-12
    		• Ad of the Day: Applebee's
    Source: Ad Week
       
  		• ITV's March to head online as digital shake-up forces staff consultation
    Source: Media Week
    		• Telecom Italia Media TV Advertising Profit Expected to Rise
    Source: Wall Street Journal
       
    		• Advertising revenue records 33% growth
    Source: Kenya Broadcasting Corporation
       
    		• Gragg Advertising Enters Reverse Mortgage Market
    Source: MarketWatch
       
  		• Publicis to buy lauded ad agency BBH
    Source: Financial Times
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