2 July 2012 Newsletter Subscription

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Volume 32 - Issue No: 16
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 

Scarecrow's growth plans after 4 wins this magic week
Scarecrow gets the comfort of a flagship account with Religare win; Emami's oil brand and Justbooks will allow the agency to expand operations geographically.

Twists and turns of youth channels
Can Channel [V] succeed with its youth-based shows sans music or will MTV and Bindass give it stiff competition? Will pure music channels breathe more freely?SPECIAL REPORT!

ICC earns $321.2 million from 2011 World Cup
ICC’s rev for 2011 stands at $353.8 mn, up from $134.9 mn in 2010; reinforces dependence on tentpole property for its rev as ESS pays $1.1 bn for b'dcast rights including 2 WCs.
 
 

Scarecrow bags creative duties of B’lue

Euro 2012: First 27 matches notch 0.76 TVR

Economic confidence of Indians shaky: Ipsos

 
Clint Eastwood's daughter to star in Final Girl
Scorsese embraces digital shooting technique

Sanjeev Kapoor is brand ambassador for Tata i-Shakti Dals

Tetra Pak's new TVC marks beginning of its carton equity campaign

Global ad spend in Q1 up 3% to $128 bn: Nielsen

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Bisleri sets up Shoppe for edge over rivals
    		• CavinKare expands Green Trends salon network
    		• Kerala against FDI in multi-brand retail
    		• Yatra.com acquires Travelguru
    Source: Hindu Business Line
       
    		• Pepsi, Vodafone eye last-minute ad slots at Euro final
    Source: Economic Times
       
    		• Facebook playing catch up to Twitter on 'effective mobile ads'
    Source: DNA
    		• Cricket back on advertisers’ radar
    Source: Livemint
       
    		• 10 best products launched by Google ever
    Source: Rediff
       
    		• AOL promotes CFO Minson to COO
    Source: Times of India
       
    		• Sony group wins US approval to buy EMI music publishing
    Source: Business Standard
    International News
    		• TNT Orders a Second Helping of ‘Dallas’; Sheen Scores for FX
    		• Yahoo Eyeing Google, AppNexus, PubMatic To Take Over Right Media
    		• Richard Beckman Exits Prometheus Global Media
    		• Google Takes Analytics Mobile With App Reports, Android App
    		• AOL Restructures, Names COO
    		• Weather Channel And Lufthansa Show What's Next With Foursquare
    		• Savannah Guthrie Named Co-Anchor of NBC’s 'Today' Show
    Source: Ad Week
       
  		• AOL Reorganizes Into Membership, Brand And Ad Units
    Source: Media Week
    		• Under Armour unveils details of MTV tie-up
    Source: Medical Marketing and Media
       
    		• VoX Launches Mobile Advertising Campaign with Yahoo
    Source: Market Watch
       
    		• AOL promotes CFO Minson to new COO post to reorganize company
    Source: Financial Post
       
  		• Lamar Advertising could acquire American Outdoor
    Source: Biz Journals
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