27 January 2011 Newsletter Subscription Email this Page

Volume 31 - Issue No: 7

 
 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 
 

Infotainment & lifestyle genre in a new wave of evolution
 More entrants, channel launches & regional-language feeds mark whole of 2011; while challenges dog the year, digitisation throws open new opportunities.YEARENDER!

GTPL acquires Assam MSO
 GTPL acquires 51% stake in V&S, a Dibrugarh-based MSO that has presence in Tinsukia, Digboi, Sivasagar, Demow, Moran, Margherita and Ledo in Upper Assam.

Freecharge.in raises Rs 200 mn Series A funding from Sequoia Capital
 The online recharge website receives funding from Sequoia Capital to add new products, add merchants who can use Freecharge to target consumers, and to advertise service.

 
 
 

3 among top 4 GECs gain

Bates restructures at the top

Getting ready for the next growth phase: Rahul Johri
2011: Defining year for the music genre
2011: Pure music, regional key trends: Punit Pandey
more>>

Hindu awards media & digital duties to Mindshare & OMD

Red Mango awards brand and creative duties to IBD India

 
'Hugo', 'The Artist' top Oscar nominations
Greek director Angelopoulos dies in accident

TV viewing remained at record levels in 2011 in the UK

McDonald's extends Olympic Games partnership through to 2020

TV Ratings
Top 10 Programmes (08/01/2012 to 14/01/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (08/01/2012 to 14/01/2012)
Star Plus
Colors
Sony Entertainment TV
SAB
Zee TV
Life OK
Sun TV
Gemini TV
Zee Cinema
Star Cricket
Star Gold
Imagine TV
Zee Bangla
Star Jalsha
Sahara One
Star Pravah
ETV Marathi
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Nokia gaining an edge over Indian brands
    		• Are authors basically brands?
    Source: Hindu Business Line
       
    		• Indian advertisers may end contracts with star cricketers after Oz series embarrassment
    Source: NewsTrack
       
    		• Dentsu India Group gets a new NCD Soumitra Karnik
    		• Cannes 2012: New category 'Branded content & entertainment' added
    Source: Economic Times
       
    		• eYantra acquires Privilege Corner
    		• New ads bring back old memories
    		• Cadbury-Kraft focuses on consumer behaviour inside shops
    Source: Business Standard
       
    		• McDonald’s Twitter ad campaign backfires as customers vent anger
    		• Apple turns most valuable co
    Source: Financial Express
       
    International News
    		• Super Bowl Will Air in Boston
    		• Lawmakers Crank Up the Heat on Google
    		• Dominic Proctor Elevated to President of GroupM
    		• Lobby Aimed at Google's Dominance Broadens Membership
    		• Arnold Hires Talent Chief From Financial Sector
    		• Intel Innovators Campaign Funds Youth Startups
    		• Ad of the Day: Target
    Source: Ad Week
       
  		• Nick Emery appointed chief executive of Mindshare Worldwide
    Source: Media Week
  		• Virgin Bingo Launches Brand New Advertising Campaign
    Source: MarketWatch
       
    		• Advertising federation hits out at EU's Data Protection proposals
    Source: The Drum
       
    		• Babson launches new advertising and marketing campaign
    Source: Boston.com
       
  		• South Asian broadcasters call for a hike in advertising rates
    Source: gulfnews.com
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