8 Aug 2012 Newsletter Subscription

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Volume 32 - Issue No: 43
 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 

Karbonn Mobiles gets title sponsorship of Champions League T20 for Rs 150 mn
 The mobile handsets maker pays ESS Rs 150 million for the 1-year rights; value almost same as what Nokia paid but lower than Airtel's earlier deal.

Dish TV launches India’s first SD recorder
 Dish+ to cost just Rs 1690 along with a 4 GB pen drive free as promotional offer; Dish TV expects pricing to be a killer as other DTH firms offer recorder facility on HD boxes.

IPO gone sour, Ortel eyes rights issue & PE funding
 Mix of rights issue & debt to take care of Ortel's interim funding need of Rs 500 mn; New Silk Route & promoters to subscribe to issue while parallel hunt is on for a PE investor.
 
 

Publicis acquires digital marketing agency Resultrix

Digitas taps ESPN Star Sports marketing head as COO

Britannia continues to increase ad spends

AAAI to meet TAM and IBF this week

 
Next Kung Fu Panda to be filmed in China
Dark Knight Rises is No. 2 release of the year

Yang Communications bags India TV’s creative mandate

OMD India wins media duties of Zovi & Travel Trendz

Blackberry's new ad campaign says 'Action Begins Here'

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Karbonn Mobiles is title sponsor for Champions League T20
    		• Jaypee Sports acquires TV rights for Superbike Championship
    		• Marico set to spray Zatak deo in rural markets
    		• Dish TV launches standard definition recorder Dish+
    		• EIH to manage Reliance property under Trident brand at Navi Mumbai
    		• Trump-branded houses make India debut
    Source: Hindu Business Line
       
    		• Farex’s new owner faces tough task of reviving brand
    Source: Livemint
       
    		• Publicis acquires digital marketing startup Resultrix
    Source: vccircle
       
    		• Cadbury Shots celebrates small occasions, with friends
    		• Orchard Advertising Bengaluru brings in Kishore Karumbaiah
    Source: Campaign India
    		• Kareena Kapoor to endorse Philips grooming range
    		• JWT wins the creative mandate for Madura Fashion’s flagship brand Louis Philippe
    		• Publicis Groupe acquires Resultrix, strengthens India presence in digital marketing
    		• How world's biggest marketers are going creative in times of crisis
    		• Veena Malik's Power Prash show: Should claims made in the content be on the broadcasters?
    		• The needs of a sizeable senior population can throw up plenty of opportunities for marketers: Euro RSCG study
    		• How HUL succeeded in breaking through the clutter with 'Surf Excel' campaign
    		• Can Sanjay Thapar help Bates to remove the 'troubled agency' tag
    Source: Economic Times
       
    		• ESPN STAR may make Rs 120 cr at CLT20
    		• Dish TV launches SD recorder with unlimited capacity
    Source: Business Standard
    International News
    		• Ad It Up: Viewers Show High Tolerance for Online Spots
    		• O'Charley's Taps New Shop for Creative, Media
    		• Nielsen Uses TV and Web Data in New Targeting Effort
    		• Facebook Rolls Out New Mobile Promos
    		• 'Gotham' Magazine Announces New Publisher
    		• Wanna Bet? Facebook Gambling Debuts
    		• Ad of the Day: Hanes
    Source: Ad Week
       
  		• Adidas targeted with giant 'exploitation' projection at Olympic Park
    Source: Media Week
  		• Mini escapes Olympic ban on venue advertising
    Source: Yahoo! Sports
       
    		• Online advertising fast catching on at the expense of traditional media
    Source: Business Today
       
    		• Los Angeles Times Media Group Names EVP, Advertising
    Source: Los Angeles Times
       
  		• Rogers Communications challenges false advertising lawsuit with freedom of expression
    Source: Straight.com
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