3 Aug 2012 Newsletter Subscription

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Volume 32 - Issue No: 40
 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 

The ball is in the IBF court: AAAI prez Arvind Sharma
 AAAI has sent draft document to IBF incorporating memorandum & articles of association a while back, says Sharma; Uday Shankar states draft is received but with no sign on it and pushes for more urgency to get BARC moving.

Digitisation: Govt won't tolerate delay in stakeholder agreements
 In Task Force meeting, Rajiv Takru asks broadcasters, MSOs and local cable operators to speed up finalisation of agreements; also wants STB deployment to hasten.

NDTV lawsuit: Govt may investigate TAM
 NDTV lawsuit against TAM has spurred the government to consider launching a probe into the alleged fudging charges after several complaints from broadcasters.
 
 

Everest Gets Aditya Birla's 'more'

Possible Worldwide buys majority stake in Fortune Cookie

 
DreamWorks Q2 net falls 63% to $12.8 mn
Hitchcock's Vertigo ranked no 1 in list of 10 greatest films
MJ estate bars members of his extended family to enter home of his kin

Sheel Saket quits Euro RSCG India

OMD bags Amrutanjan’s media biz

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Most broadcasters see fault in TAM Media Research's small sample size
    		• Advertisers say they don't trust TAM Media Research data entirely
    		• Do men really want to see 'macho men' in advertisements?
    Source: Economic Times
       
    		• OLYMPICS EFFECT: Twitter is the new advertising hotspot
    Source: Hindustan Times
       
    		• Urgent need to reform TV audience measurement
    Source: Financial Express
       
    		• NDTV bells the cat, files suit against TAM
    Source: Business Today
       
    		• Reebok’s Q2 global sales down 26% due to India issues: Adidas
    		• Shopper Stop’s Hypercity shrinks outlet size
    		• Chile bans marketing of toys with children’s food
    		• Ever Reddy to jump off a plane for his brand
    		• Liquor makers move to premium brands for higher margins
    		• NDTV-Nielsen lawsuit puts broadcast council in spotlight
    Source: Hindu Business Line
       
    		• Starbucks may get Virag Joshi as India head
    Source: Business Standard
       
    		• Walt Disney Company to restructure digital assets
    Source: Business Standard
    International News
    		• CBS in the Red Zone with Super Bowl Ad Sales
    		• LinkedIn Receives 23 Percent of Unique Visitors Via Mobile
    		• Time Inc. Poaches from Condé
    		• Public Interest Groups Prepare to Review TV Political Ad Files
    		• 'Brides' Overhauls Strategy With Bimonthly Schedule
    		• Qwiki Nabs Time Inc. Exec
    		• Ad of the Day: M&M's
    Source: Ad Week
       
  		• Trinity Mirror reports 19% lift in pre-tax profits
    Source: Media Week
  		• Weak advertising market will delay media recovery
    Source: The Australian
       
    		• Twitter targets "biggest brands"
    Source: Warc
       
    		• Advertising Industry Leader Gary Goldsmith Named Chair of Art Center College of Design's Advertsing Program
    Source: MarketWatch
       
  		• CBS Second-Quarter Profit Rose 8.1% as Advertising Slid
    Source: Bloomberg
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