25 April 2012 Newsletter Subscription

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Volume 31 - Issue No: 69


Media, Advertising & Marketing


Leo Burnett snaps up Indigo Consulting to grow in India market
Acquisition is part of Publicis' strategy to double the size of its India biz by 2015; Indigo Consulting will operate as a unit within Leo Burnett in India and retain its name. UPDATED!

Supreme Court refuses to interfere in Trai’s power to issue DAS tariff order
Apex Court refuses to interfere in the plans of Trai to issue a tariff order and related directions in connection with DAS; says Trai should go ahead and issue the tariff order.

Eros plans TV game, to buy out remaining 76% in B4U for $53 mn
Pursuing a vertically integrated model, Eros is planning to take full control of B4U for a cash & share consideration of $53.1m; it already owns 24% in company that runs 2 chnls.


DDB Mudra bags media and creative account for Yamaha's Ray

TBWA\India wins Peninsula Land's creative biz

Bangalore’s Switch-Hit Sports signs two hockey players

Lindsay Lohan yet to sign for Elizabeth Taylor film
Australian HC rejects studios' allegations on infringement

AirAsia renews MotoGP sponsorship with Dorna

Hyundai Motor signs global sponsorship deal with CNN

TV Ratings
Top 10 Programmes (08/04/2012 to 14/04/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (08/04/2012 to 14/04/2012)
Star Plus
Z Zee TV
Colors Viacom18
Life OK
Sun TV
Star Pravah
Star Gold
Ten Sports
Star Jalsha
Gemini TV
Imagine TV
Z Cinema
Vijay TV
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  • Publicis acquires Indian digital agency Indigo
  • Promart partners with Snapdeal.com
  • ABD to add more Scottish flavours to whisky
  • Pepsi becomes PVR's pouring partner
    Source: Hindu Business Line
  • SRK, Juhi now in TV commercial
    Source: NDTV
  • Timex Group India to add 40 stores in FY13
    Source: Business Standard
  • Publicis acquires Indigo Consulting
    Source: Financial Express
  • AOL launches online video network
  • Publicis Groupe acquires India's Indigo Consulting
  • Brands like Mountain Dew, Airtel, ITC and others bypass celebrities for their campaigns
  • PepsiCo, Salman Khan end Mountain Dew endorsement deal
  • Sequels aren't always winners in advertising world
  • We don't want to create a Starbucks of Heineken: Cyril Charzat, senior global brand director, Heineken
  • P&G's largest ever global campaigns 'Thank You, Mom'
  • Brand Boss: Shankar Nath, Head - Marketing and Direct, ICICI Lombard GIC
  • Globe Trotters: Ferrero advertises Kinder chocolate for the first time on UK television
  • Thums Up replaces Akshay Kumar with a group of four led by Telegu superstar Mahesh Babu
  • PepsiCo, Salman Khan end Mountain Dew endorsement deal
    Source: Economic Times
    International News
  • McCann Loses More Nestlé Brands
  • Two Top Microsoft Advertising Execs Departing
  • Subscription Startup Citrus Lane Wins Over New Moms—and Investors
  • Quish Exits JWT After Seven Years
  • 'Women's Health' Is Having a Twitter Party
  • Vacation Spots Try to Get Their Groove Back
  • Ad of the Day: Motel 6
    Source: Ad Week
  • Murdoch admits discussing BSkyB bid with Cameron
    Source: Media Week
  • UK copyright body launches Xbox ad campaign
    Source: Advanced Television
  • Digital Advertising Industry Icons Join Celtra Advisory Board
    Source: MarketWatch
  • US to launch major UK advertising campaign
    Source: TravelMole
  • Advertisers to focus on in-app ads in 2012
    Source: PC Advisor

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