23 April 2012 Newsletter Subscription

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Volume 31 - Issue No: 67

 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 

Creative Abbys: Ogilvy tops, Grand Prix also for Creativeland Asia
Ogilvy scoops up Grand Prix, takes home 51 metals; Creativeland Asia wins Grand Prix for Audi in Integrated category.

Uncertainty looms over 30 June deadline for cable TV digitisation
Trai is yet to come out with its tariff policy and rules for DAS; mood uncertain as stakeholders await the Trai order before stitching commercial deals.

Mamata Banerjee plans to start state-run channel
West Bengal CM Mamata Banerjee plans to start a TV channel & a newspaper to disseminate correct information & publicise the activities & achievements of the government.
 
 

Language can turn ideas into magic or dust: Tim Love

Brands should have liquid approach: Mildenhall

Advertising has to be backed by strategy and tactics

 
Charlize Theron in a sci-fi project
Jonathon Frid dies at 87

Insight + Creative Tension leads participation in video marketing: Watson

Cricket to face-off with football in Pepsi's new ad campaign

TV Ratings
Top 10 Programmes (08/04/2012 to 14/04/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (08/04/2012 to 14/04/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Gold
Ten Sports
Star Jalsha
Gemini TV
Imagine TV
Z Cinema
Vijay TV
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  HTC launches new smartphones
    Source: Hindu Business Line
       
    		• Apps become key to mobile advertising
    Source: IBN Live
       
    		• TOI leads Abby creative awards winning 21 metals at Goafest
    Source: Times of India
       
    		• Ogilvy & Mather India wins most awards as 3-day Goafest concludes
    Source: Financial Express
    		• STAR bets on Aamir's Midas touch in his TV debut
    		• Ogilvy leads, but Taproot and Creativeland steal the show
    		• On TV from today, Limca's new ad featuring actor Kareena Kapoor
    Source: Business Standard
       
    		• Max India to sell polypropylene business division for Rs 800 crore
    		• Disney Institute: Mickey Mouse breaks new ground in consulting
    		• Ogilvy India tops creative Abby with 51 metals at Goafest
    		• Government shortlists AC Neilsen OM for brand campaign
    Source: Economic Times
    International News
    		• Disney Studios Head Rich Ross Steps Down
    		• Blue Diamond Growers Taps Creative Shop
    		• Alloy Digital Acquires B5Media
    		• Ovation Bows First Original Series
    		• Beefcake Repairmen, Mock Olympics and Yet More Dragons
    		• BBC America: Costumes, Yes; Drama, Yes; Buttoned-Up, No
    		• Ad of the Day: Doritosr
    Source: Ad Week
       
  		• Tetley signs deal to sponsor Sunday family films on Channel 5
    Source: Media Week
  		• Obama campaign spends 6.7M on online advertising
    Source: Politico
       
    		• Foursquare may introduce advertising
    Source: InternetRetailer.com
       
    		• Broadcasters fight internet posting of spending on political advertising
    Source: OregonLive.com
       
    		• Christian radio station loses advert High Court bid
    Source: BBC News
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