18 April 2012 Newsletter Subscription

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Volume 31 - Issue No: 64


Executive Dossier


'We are looking at 20% revenue growth this year'
Interview with India Cements joint president marketing Rakesh Sing

Media, Advertising & Marketing
Digitisation: Govt asks MSOs and LCOs to furnish details
I&B Ministry wants to maintain statistical database of MSOs & LCOs operating in 4 metros falling in first phase of digitisation; seeks subscriber and STB figures.

Asci, TAM to monitor misleading ads
National Advertising Monitoring Service to take birth on 1 May; AdEx to check 350 TV and 10860 newspaper ads per week. UPDATED!


ESS launches event management arm in India

Hansa Research, Ipsos sign MoU to jointly bid for IRS

Aidem Ventures bags sales duties of Oriya GEC

Jaypee Cement signs hockey trio as ambassadors

Celestial Pictures announces result of screenplay competition
Landau reveals Titanic 3D making

Z3 ties up with Talenthouse to crowdsource its creative campaign idea

Coca-Cola to introduce the 'hug machine' campaign across Asia

Amagi Media Labs ropes in LS Krishnan

FCC firm on political ad rate proposal

TV Ratings
Top 10 Programmes (01/04/2012 to 07/04/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (01/04/2012 to 07/04/2012)
Star Plus
Sony Entertainment TV
Zee TV
Star Gold
Life OK
Sun TV
Star Jalsha
Star Pravah
Zee Cinema
Imagine TV
Gemini TV
ETV Marathi
Sahara One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  • Ad regulator ropes in AdEx to monitor TV, print media
  • Energy drink Tzinga gets set for a national rollout
  • Makemytrip launches social media app
    Source: Hindu Business Line
  • ASCI, TAM team up to screen ads
    Source: Times of India
  • ASCI, TAM launch ad-monitoring service
    Source: Livemint
  • Anushka Sharma, Aishwarya Rai & the world of advertisements in India
    Source: Glamsham
  • Advertising standards body hires TAM to check misleading ads
  • Goafest gets bigger
  • Samsung launches Galaxy S Advance and Galaxy Pocket
    Source: Business Standard
  • ASCI launches initiative to track misleading ads
  • Globe Trotters: Ferrero advertises Kinder chocolate for the first time on UK television
  • Prof Govindarajan speaks on reverse innovation & how is it diiferent from 'jugaad'
  • Thums Up replaces Akshay Kumar with a group of four led by Telegu superstar Mahesh Babu
  • Maruti's mobile theatre ups sales for company in rural India
    Source: Economic Times
    International News
  • Tumblr Signs Exclusive Social Data Deal With Gnip
  • New Orleans Reviews Tourism Business
  • Reed Hastings Says Comcast Ignores Net Neutrality Principles
  • CBS Interactive Games Links Twitch.tv With GameSpot, Partners With Pro Gamer Orgs
  • FCC Fines Google for Impeding Investigation
  • Facebook Ad Rates Jump Ahead of IPO
  • NAB's Smith Rejuvenates Broadcast Lobby
    Source: Ad Week
  • Virgin Media pulls 'Doctor Who' TV ad after BBC row
    Source: Media Week
  • Yahoo Sales, Earnings Beat Estimates in Advertising Expansion
    Source: Bloomberg
  • Facebook advertising costs jump
    Source: Telegraph.co.uk
  • Advertising slide will curb DMGT profits
    Source: Financial Times
  • Advertisers on Hulu Only Pay When 100% of the Ad Is Streamed
    Source: Mashable

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