16 April 2012 Newsletter Subscription

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Volume 31 - Issue No: 62

 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 

Trai's ad review policy to hurt biz models of sportscasters
Taj TV feels Trai should wait till digitisation becomes fully addressable; ESPN Star Sports says hourly basis ad cap is not feasible in sports genre due to live events.

India has 44.2 mn DTH subs, 825 channels: Trai
Cable TV ops have installed 853,737 STBs in quarter ended December 2011 compared to 819,960 in trailing quarter; out of 825 channels, 163 are pay, says Trai.

Digitalisation: Trai tariff order likely next week
Trai to issue its Tariff Order and other related guidelines relating to digitisation next week, almost three weeks after the deadline of 31 March set by the Government.
 
 

Online video advertising comes of age in India

Maruti Suzuki to spend Rs 200 mn for Ertiga launch campaign

Mobile marketing in growth path

 
Jolie in talks to star in The Counsellor
Cameron moving to New Zealand

Fixing social media marketing for brands

Adobe finds search the biggest driver of ad spends

TV Ratings
Top 10 Programmes (01/04/2012 to 07/04/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (01/04/2012 to 07/04/2012)
MAX
Star Plus
Sony Entertainment TV
Colors
Zee TV
SAB
Star Gold
Life OK
Sun TV
Star Jalsha
Star Pravah
Zee Cinema
Imagine TV
Gemini TV
ETV Marathi
Sahara One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Dabur, PepsiCo, Emami gear up for summer season
    		• Nikon aims at No. 1 position in India
    		• Puma unveils new range of cricket boots
    		• Linc Pen to set up Rs 25-cr unit in Gujarat
    Source: Hindu Business Line
       
    		• Maruti to jack up ad spend by 5-10 per cent
    		• Coke ropes in Kareena Kapoor to endorse Limca for Rs 2.5 cr a year
    Source: Financial Express
    		• Maruti to jack up ad spend by 5-10 per cent
    Source: Livemint
       
    		• Linc Pen to set up production unit in Gujarat
    		• Facebook acquires team behind Tagtile
    		• Brands within content
    Source: Business Standard
       
    		• Facebook advertisers lose class status bid
    Source: Times of India
    International News
    		• Court Rules Political Ads Can Air on Public Stations
    		• VivaKi's Hecht to Head Weather Channel's Ad Businesses
    		• Ad of the Day: Bavaria
    		• IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad 10 Times in a Row
    		• FTC Broadens Study of Alcohol Advertising
    		• Chipotle, CAA Win Grandy for 'Back to the Start'
    Source: Ad Week
       
  		• Microsoft-Yahoo Advertising Alliance Takes Effect In Europe
    Source: valuewalk
    		• Ad Offers in Your Facebook News Feed
    Source: pcworld
       
    		• NFL allowing limited casino advertising
    Source: The Independent
       
    		• Apple Retina iPad advertisements finally cover the United States
    Source: slashgear
       
  		• Twitter ads turn fans onto twisted thriller
    Source: Media Week
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