8 March 2010Newsletter SubscriptionEmail this Page Volume 26 - Issue No: 25
 
 
 
 
 





Media, Advertising & Marketing Watch
 
 
 










LG Electronics gets Akshay Kumar as brand ambassador
LG Electronics India has roped in Bollywood actor Akshay Kumar as the brand ambassador for its LG Flat Play Display (FPD) segment.

Zeel looks at tax gains in buy of 9X
9X has losses of Rs 5.5 bn as Zeel hopes to get tax benefit of Rs 1.7 bn via merger; deal to exclude music chnnl 9XM.

Bloomberg UTV sends defamation notice to CNBC TV18 managing editor
Bloomberg UTV sends defamation notice to CNBC TV18's Udayan Mukherjee; claims Rs 5 billion as damages.

ESPN Star Sports to air first Indian football reality show
ESPN Star Sports to show Super Soccer Star during the Fifa World Cup; ties up with Media Star Global for this purpose.

Digital Law & Kenneth wins Parle product portfolio

IPL scraps bids for new franchises, invites fresh tender

IPL3 to see 14% rise in viewership: MEC study

Ashu Dutt moves to ET Now

Walt Disney TV gets Arnab Chaudhuri as director - content

Max to welcome IPL with new packaging


TV Ratings
Top 10 Programmes (14/02/2010 to 20/02/2010)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (14/02/2010 to 20/02/2010)
MAX
Sun TV
SAB
Star Plus
Ten Sports
Star Gold
Gemini TV
Maa Telugu
Star Jalsha
Zee TV
Colors
Zee Telugu
NDTV Imagine
Zee Cinema
Sony Entertainment TV
Neo Cricket
Zee Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Coke vrooms in with new Thums Up campaign
    		•  Long and short of brand names
    		•  Akshay Kumar to promote LG flat panel TVs
    		•  Nilgiris upbeat on private label goods
    		•  Chennai Super Kings bags 5 more sponsors
    		•  Cement firms to sponsor cricket, hockey tourneys
    		•  Hindustan Unilever appoints new ED
    Source: Hindu Business line
      
    		•  Marketing savviness is crucial for small and medium enterprises
    Source: Economic Times
      
    		•  i-media-international Gains Pizza Box Advertising National Sales Representation
    Source: The First Reporter
      
    		•  Calcutta HC bans HUL's Rin commercial
    Source: Rediff
     
    		• PepsiCo: That youthful spirit
    Source: India Business Blog
      
    		•  PepsiCo: That youthful spirit
    		•  Emami: Oil for all
    		•  Quirky takes
    Source: Business Standard
      
    		•  Brands pull out all the stops in ad wars
    Source: Indian Express
      
    		•  "We welcome strategic investors"
    		•  IPL franchises are overly dependent on television revenues
    		•  All that glitters
    		•  CSK ropes in more sponsors, tops IPL franchisee list
    Source: Financial Express
    International News
    		• CVS Eyes 4 Shops for $90 Mil. Media
    		• 'Guitar Hero' Picks TBWA\C\D
    		• Beiersdorf Shifts U.S. Media
    		• '09: A Good Year for Debt Consolidators, Cellphones
    		• Oscar Telecast Draws 5 Million More Viewers
    		• MDC Buys Majority Stake in Experiential Shop
    		• PHD West Appoints Schaffer
    		• Digital Agencies Get Back to Business
    		• Initiative Names Strategy Chief
    		• Dancing With the Stars
    Source: Ad Week
      
    		• Year of the Tiger
    		• Opinion: Oscars Do Some Male Bonding
    		• Adult Incontinence Category Is Booming
    		• MySpace Snags Advertisers for 'Married' Series
    		• CVS Eyes Four Shops
    Source: Brand Week
    		• Microsoft launches first UK TV advertising campaign in bid to attract Google users
    Source: Telegraph.co.uk
      
    		• Ad rules to take in use of Twitter and Facebook
    Source: The Guardian
      
  		• DataXu raises $11M to serve the right ad, right now
    Source: VentureBeat
      
  		• Publicis New York Appoints Leelee Groome Deputy Director Of Broadcast Production
    Source: Shoot Online
      
  		• Women & Co. Launches National Advertising Campaign
    Source: Bizjournals
      
  		• Marketing and advertising CEO spends $1.125M
    Source: Blockshopper
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