10 March 2010Newsletter SubscriptionEmail this Page Volume 26 - Issue No: 27
 
 
 
 





Adex Analysis
 
 
 










Personal care sector ads on TV during 2009
52 per cent rise in TV ad volumes of personal care sector during 2009 compared to 2008 - AdEx India Analysis.

Media, Advertising & Marketing Watch
Videocon d2h ropes in Abhishek Bachchan, plans Rs 1 bn marketing push
Videocon earmarks Rs 1 billion towards marketing of its DTH service; targets two million subscribers by year-end.

Sports channels to earn Rs 28 bn ad revenue over 14 months
Rs 27.92 billion of TV ad revenues will be consumed by sports channels over 14 months, according to B&K study.

Volkswagen creates special TOI edition for Polo

MediaCom gets Avinash Pillai as national buying head

Diet Coke helps people 'Stay Extraordinary' in new marketing campaign

Royal Challengers, Airtel, Coke join YouTube ad list

Linc Pen inks sponsorship deal with Rajasthan Royals

Karbonn Mobiles in two-year deal with IPL

Mountain Dew teams up with Kings XI Punjab

Abhishek Verma is Star World, Star Movies marketing head

Prasar Bharati signs pact with UK's SIS for CWG games


TV Ratings
Top 10 Programmes (21/02/2010 to 27/02/2010)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes




Top 100 Programmes (21/02/2010 to 27/02/2010)
Star Plus
Neo Cricket
Gemini TV
Zee TV
Colors
Sun TV
Sony Entertainment TV
SAB
Zee Cinema
NDTV Imagine
DD1
Zee Telugu
Star Jalsha
MAX
Star Gold
Udaya TV
Cartoon Network
Zee Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Indian Hotels for stronger push to Vivanta brand
    		• IPL, a marquee event for brands
    		•  Brembo unveils ‘Bybre' brand
    		• Seven US service brands keen on India
    		• Cinema halls to seek liquor licence for IPL
    		• Sony launches Net-enabled LCD TVs; plans 3D sets
    Source: Hindu Business line
      
    		•  Lionel Richie for IPL opening
    Source: Hindu
      
    		•  HUL appeals against HC stay on Rin commercial
    Source: Business Standard
      
    		•  Lifelock fraud alert firm to pay $12M in ad suit
    Source: Sify
      
    		•  IndusInd Bank: 'Idiotic' branding
    Source: Moneylife Personal Finance Magazine
      
    		•  HyperCity, Shoppers Stop open stores in Amritsar
    		•  Google catches big ticket ads on its YouTube IPL pitch
    		•  Tatas push new brand Vivanta, may ease out Residency name
    Source: Financial Express
     
      
    		•  Sony to invest Rs 1,800 cr on promotion in the next one yr
    		•  The women heirs and the lessons they learn
    		•  Nadia Chauhan on the route to the top
    		• Devita Saraf moves from head of marketing to CEO
    		• When a brand moulds a marketer
    		• Change the message, break the clutter
    		• Jayanti Chauhan has her game plan in place
    		• Social media: A live action
    		• Marketing to women requires a different mindset
    		• The proudest moments of advertisings women
    		• Tesco tries switching to plastic spirits bottles
    		• Horn OK Please: Temples of boom
    		• Globe Trotter
    Source: Economic Times
      
    		•  Google Reportedly Testing TV Search With Dish Network: WSJ
    Source: Sify
      
    		•  Auditude and Dailymotion Announce Advertising Agreement
    Source: Article Ant
    International News
    		• CBS Sells Out of Online March Madness Inventory
    		• Schematic Adds Ex-AKQA Exec for N.Y.
    		• Toyota Drags Them All Down?
    		• Strategy Chief Leaves Burnett
    		• Lindsay Lohan Sues E*Trade Over 'Milkaholic'
    		• GroupM Signs on for TRA Service
    		• Ex-CBS Producer Pleads Guilty in Letterman Blackmail Case
    		• Gen X and Y Pave the Way to Economic Recovery
    		• Chevy Goes Social for SXSW
    		• Lexus Spells Out Hybrids' History
    Source: Ad Week
      
    		• Lexus Spells Out Hybrids' History
    		• Toyota Drags Them All Down?
    		• Chevy Embraces Mobile Social Networking, AR, QR Codes
    		• 'Guitar Hero' Picks TBWA\C\D
    		• Study: Shopper Behavior to Change Permanently
    Source: Brand Week
    		• Newspapers over-dependent on advertising, says Publicis boss
    Source: The Guardian
      
    		• LifeLock Pays $12M Over False Advertising Claims
    Source: techrockies.com
      
  		• Advertising to Overtake Mobile Coupons by 2013
    Source: Media Buyer Planner
      
  		• ASA To Start Regulating Facebook & Twitter
    Source: ITProPortal
      
  		• Google testing TV search and ad target with Dish
    Source: Advanced Television
      
  		• Bing turns to TV advertising to boost userbase
    Source: StuckOn
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    Update your profile Click here
    For Archives: Click here
    "You are receiving this mailer either because you have signed up at www.indiantelevision.com or we thought this might be of interest to you".

    Click here to know how to add our e-newsletters to your safe sender list.

    Our mailing address is:
    Indian Television Dot Com Pvt.Ltd.C-350, Oshiwara Industrial Centre ,Opp Goregaon Bus Depot,New Link Road, Goregaon West, Mumbai - 104, India.Tel: 91-22-66424000 Fax: 91-22-28767791
    The Ad Linx Reporter is an Indian Television Dot Com publication. © 2001-2010 All Rights Reserved
    www.indiantelevision.com
     
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.