Indiantelevision.com's The Ad Linx Reporter dated 9 Feb 2010 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

Brands have to be showstoppers to grab time-starved consumer attention
Marketers believe that brands have to do the unexpected to create & spread awareness in shortest time span possible.

Rajasthan Royals teams up with overseas clubs for global franchise
IPL franchise launches a Twenty20 global cricket franchise; founding teams to represent major cricket playing countries.

Hathway lines up 5 anchor investors for Rs 1.2 bn
Goldman Sachs, Reliance Capital, Franklin Templeton, DSP BlackRock & Tree Line Asia Master Fund put in Rs 1.2 bn.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	A campaign or a happening? Or both?
	A crowd puller, with the right Indian touch
	World view
	Bits & bytes
	“IPL will be a welcome relief to theatre owners across India”
	“This is just the tip of the iceberg”
	“We have a real potboiler in our hands”
	It only gets bigger
	Source: Financial Express

	Honda launches new bike in Punjab
	Amul to be a Rs 10,000-cr brand next fiscal
	Source: Business Standard

	Mani Ayer passes away
	Source: Hindu Business Line

	Microsoft, Facebook Modify Ad Relationship--Swaps Banners For Search Deal
	Source: eBrandz


	Indian ad industry to grow by 15 pc in 2010
	Source: Economic Times

	Haryana Municipalities Outdoor Advertising Policy, 2010
	Source: Haryana News

	Advertiser's Playbook for the Super Bowl
	Source: The First Reporter

	TBWA Worldwide Names Neal Grossman as CCO
	Source: MNI

	Google Superbowl commercial & Google Super Bowl ad 2010
	Source: Khabrein.info

	IPL changes rules of the game for media coverage
	Source: Times of India

International News

	Barbara Lippert's Super Bowl Critique: In Love With Google
	Super Bowl TV Advertisers See Online Gains
	Super Bowl Features Record Amount of Ads
	Mindshare Keeps Unilever in U.S., Western Europe
	Super Bowl XLIV Coverage
	Doritos Wins Battle of SB Buzz
	Doritos' 'House' Rules TiVo Bowl Ranking
	SB XLIV Draws More Viewers Than MAS*H Finale
	Toyota: A Battered Giant
	P&G Tries an Online Learning Lab
	Source: Ad Week

	Audi's Super Bowl Play: An Environmental Police State
	Doritos Wins Super Bowl Web Buzz Battle
	Display Ads Aim for a Banner Year
	New Hormel Campaign Beefs Up Portfolio Strength
	Source: Brand Week

	In rare TV advertising foray, Google runs Super Bowl ad
	Source: AFP

	Orchard Advertising bringing back the glow for Godrej Fairglow
	Source: afaqs!

	Facebook, Microsoft End Advertising Pact
	Source: CoolTechZone.com

	UK mobile industry gears up for phone advertising
	Source: CIOL

	Government reveals Google advertising spend
	Source: Channel 4 News

	Nuke industry announces advertising blitz
	Source: TheNewsTribune.com

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