Indiantelevision.com's Ad Accounts Action

 

Posted on 30 September 2011

Indiantelevision.com and Spatial Access Solutions' newsletter -- 'Ad Accounts Action' -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India's first media audit firm and hence, has a keen eye on all movements in the space. 'Ad Accounts Action' is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 15 September 2011 - 28 September 2011.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
ABT Associates [USAID] Maxus India [Mumbai] NA
History Channel [A+E Networks & TV 18 Joint Venture]   MPG India NA
Muthoot FinCorp Mindshare Lodestar UM [Bangalore] 300-350 million
PIX   MediaVest NA
Zoom Advertising
VIP Industries LTD Maxus India Lodestar UM [Mumbai] 450-500 million
Creative
Bombay Infrastructure   Kreate Advertising 150 million
Cherio [Goodlife Products Food juice Brand]   Percept/H 20-50 million
Lycra   Wieden+Kennedy  NA
Coolmax
Muthoot FinCorp   Lowe Lintas  NA
Mahuaa's Gujarati and Rajasthani Channels   Lowe Lintas  NA
Monte Carlo Bates 141 McCann Erickson 200 million
Rotomac Pens Triton Communications Ignite Mudra  NA
Viva-Your Family Chemist   Blackpencil India NA
Volini Saatchi & Saatchi Everest Brand Solution NA
 
Information compiled for period 15 Sep 2011 - 28 Sep 2011 by Spatial Access Media Solutions, India's first Media Audit & Advisory.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com
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