Big Pictures bags 'Kites' worldwide marketing, distribution rights

MUMBAI: Big Pictures, the motion pictures brand of Reliance Big Entertainment, has acquired the worldwide marketing and distribution rights of the Hrithik Roshan-starrer Kites. Produced by Filmkraft Productions, the film is slated for a Diwali release.

A romantic thriller, Kites will be marketed and distributed worldwide by Reliance Big Entertainment. The company plans to utilise the strengths of all of its group companies, engaged in the media and entertainment space, to synergise benefits emanating through co-promotions, branding, joint promotions and 360 degrees marketing initiatives for the film.

Commenting on the development, Filmkraft Productions (India) chairman Rakesh Roshan said, "This is the biggest film to come out of India ever; and a film targeted at both the Indian as well as the worldwide audiences. We believe that Reliance Big Entertainment will leverage its marketing machinery and distribution platforms to take this film to the widest possible audience the world over."

Kites, Filmkraft Productions‘ most ambitious project yet, is directed by Anurag Basu and also stars Mexican actress Barbara Mori, Kangana Ranaut, Nick Brown and Kabir Bedi. The music of the film has been composed by Rajesh Roshan.

Reliance Big Entertainment president Rajesh Sawhney said, "Kites will have the widest release ever for an Indian film. Partnering with the visionary producer-director Rakesh Roshan is a landmark achievement in our endeavor to create India‘s dominant filmed entertainment company."

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