Movies

UTV introduces marketing initiatives for Delhi 6

NEW DELHI: UTV has introduced an array of marketing initiatives for its forthcoming film Delhi 6 which include a tour by the main star cast of the film by Rakeysh Omprakash Mehra to different parts of the country.

UTV flagged off a Delhi 6 Caravan from Mumbai on 13 February. The Caravan carries the cast and crew from the movie to Delhi and neighbouring Guragaon. Audiences will get an opportunity to meet the cast and crew at the premiere of the film.


There is a Delhi 6 Mela which will be held at the venue of the premiere in Delhi. The mela will showcase Delhi culture in traditional Chandni Chowk style incorporating all elements of old Delhi, including the cuisine and customs.






Later on 20 February, the team will travel to six different cities including Chandigarh, Jaipur, Bangalore, Mumbai and Hyderabad within a span of 24 hours for the promotion of the film.



Apart from this series of marketing strategies for the film, UTV has tied up with brands like McDonalds, Citibank, Dawaat, Motorola and Kingfisher. Citibank is offering a co-branded card to promote the movie.



Says UTV Motion Picture CEO Siddharth Roy Kapur: "Three years after our collaboration on Rang De Basanti, a movie that became a movement, Rakeysh and UTV are getting again with our latest offering, Delhi 6. There are huge expectations from the film for obvious reasons, and we are confident that the film will live up to them. We have worked hard to ensure that our marketing and distribution efforts help Delhi 6 to reach out to the widest array of audiences in India and around the world."



Delhi 6 is slated to release on 20 February across 1200 screens in India and more than 220 screens overseas.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/28/sui.jpg?itok=HerknJdt
Usha International associates with YRF’s Sui Dhaaga – Made in India

Usha International, one of India’s leading household consumer durables company, proudly announces its association with Sui Dhaaga - Made In India produced by Yash Raj Films and starring Bollywood heartthrobs Varun Dhawan and Anushka Sharma.

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/26/kamal_5.jpg?itok=xRiIWXqM
Kamal Haasan talks about the pathbreaking films that inspired his career

MN+, the gold class of Hollywood movies associated with Kamal Haasan’s Vishwaroop 2 for Season 3 of Pathbreakers.

Movies Hollywood
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/26/ganga.jpg?itok=ccflQVvn
No. 1 Bhojpuri Channel, ZEEL’s Big Ganga collaborates with foremost Bhojpuri superstar Ravi Kishan for a 7-movie deal

Over the last two decades, Bhojpuri movies industry has seen a revolution in the form of content, talent, and production.

Movies Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/26/Zee%20Cinemalu.jpg?itok=XUZCLS1p
Zee Cinemalu Announces World Television Premiere of Superhit Romance-Idi Maa Prema Katha

Continuing to respect and support new-time actors, Zee Cinemalu’s World Television Premiere of Idi Maa Prema Katha stars the well-known faces from the small screen – Zee Telugu’s very own Anchor Ravi and Kalyana Vaibhogam-famed Meghana Lokesh.

Movies Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/16/itefaq.jpg?itok=uI4jxNky
&pictures to air Sonakshi Sinha and Sidharth Malhotra?s spine-chilling thriller Ittefaq on Saturday, 21st July 2018 at 8pm

A CBI officer is assigned a double murder case which involves two witnesses who are also the prime suspects of the case.

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/16/monkey.jpg?itok=0potPgXf
Zee Action to air The Monkey King 2 on Saturday, 21st July at 8pm

Five hundred years after the Havoc in Heaven, the Tang Priest is appointed by Buddha to go to the West to fetch the sacred scriptures

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/14/ze.jpg?itok=FFtCj6MW
Zee to launch Zee Classic HD channel

The Punit Goenka-led Zee Entertainment Enterprises Ltd (ZEEL), is all set to launch Zee Classic's HD version.

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/13/shemaroo-india.jpg?itok=5OljtmuK
Shemaroo Entertainment Releases Padmaavat On Blu-ray and DVD for Cinema Lovers

Shemaroo Entertainment Limited, one of India?s leading global content power house, released the Blu-rays and DVDs of Sanjay Leela Bhansali?s magnum opus, Padmaavat- one of the most expensive Indian films ever made.

Movies Hindi
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/10/pvr.jpg?itok=46nizMNQ
Al-Futtaim, PVR sign MoU to explore opportunities in MENA region

Multiplex operator PVR signed a memorandum of understanding (MoU) with Dubai's Al-Futtaim to explore opportunities to jointly develop cinema business in the Middle East and North Africa (MENA) region.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories