Movies

UTV introduces marketing initiatives for Delhi 6

NEW DELHI: UTV has introduced an array of marketing initiatives for its forthcoming film Delhi 6 which include a tour by the main star cast of the film by Rakeysh Omprakash Mehra to different parts of the country.

UTV flagged off a Delhi 6 Caravan from Mumbai on 13 February. The Caravan carries the cast and crew from the movie to Delhi and neighbouring Guragaon. Audiences will get an opportunity to meet the cast and crew at the premiere of the film.


There is a Delhi 6 Mela which will be held at the venue of the premiere in Delhi. The mela will showcase Delhi culture in traditional Chandni Chowk style incorporating all elements of old Delhi, including the cuisine and customs.






Later on 20 February, the team will travel to six different cities including Chandigarh, Jaipur, Bangalore, Mumbai and Hyderabad within a span of 24 hours for the promotion of the film.



Apart from this series of marketing strategies for the film, UTV has tied up with brands like McDonalds, Citibank, Dawaat, Motorola and Kingfisher. Citibank is offering a co-branded card to promote the movie.



Says UTV Motion Picture CEO Siddharth Roy Kapur: "Three years after our collaboration on Rang De Basanti, a movie that became a movement, Rakeysh and UTV are getting again with our latest offering, Delhi 6. There are huge expectations from the film for obvious reasons, and we are confident that the film will live up to them. We have worked hard to ensure that our marketing and distribution efforts help Delhi 6 to reach out to the widest array of audiences in India and around the world."



Delhi 6 is slated to release on 20 February across 1200 screens in India and more than 220 screens overseas.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/23/Priya_Giri_Desai-David_Schwartz.jpg?itok=salialb2
Women filmmakers' northeast works to be highlighted at India fest in NY

NEW DELHI: Three films from northeast India and a special focus on films made by women filmmakers will be the highlights of the second edition of the India Kaleidoscope Film Festival (IKFF) to be held in New York next month. The festival is being presented by the Museum of the Moving Image (MOMI)...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/21/Secret%20Superstar.jpg?itok=6bQiSsgV
Secret Superstar: Patchy underdog movie riding on Aamir's fame

There have been numerous films on a protagonist going against the tide to fulfil his ambition and childhood dream. Usually, in films, such aspirants come from second rung cities, small towns or mofussil India. That adds to the sympathy or the underdog quotient as the script’s requirement.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/21/Golmaal%20again.jpg?itok=2nR64R3m
Golmaal Again: Entertaining suspense thriller

The most successful franchise in Hindi films, Golmaal, strikes again. And, aptly, the title is Golmaal Again. The main faces of the franchise -- Ajay Devgn, Arshad Warsi, Tusshar Kapoor, ShreyasTalpade and Kunal Khemu are very much there so are the other regulars, Sanjay Mishra, Mukesh Tiwari,...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/judw2.jpg?itok=MoOLOx7y
Pre-Diwali period sees some flops

The pre-Diwali period saw a few flops. Judwaa2 saved the situation to some extent for the exhibition section providing relief with a considerable number of footfalls for a couple of weeks. Besides this, Newton was in news, a small film which got some favourable box office but more media hype as it...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/PVR.jpg?itok=aBQphPBl
PVR sub-brand in tier-III towns on anvil, engages fans with interactive card

NEW DELHI: Rs 21.8-billion multiplex chain PVR, which is aiming to touch 1000 screens by 2020 having crossed 600 recently, is likely to form another brand to tap tier-III towns. PVR sources confirmed to indiantelevision.com that the aim was to cater to every price category, and extend its reach to...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/Maiden_0.jpg?itok=p_6D8yMg
Maiden Indian film fest in Poland honours Koirala, Mittra

NEW DELHI: Wave Cinemas' CEO Rahul Mitra and actress Manisha Koirala were honoured with special awards at the first-ever Indian Film Festival in Poland (Warsaw). They also took part in the grand red carpet event at the iconic 'Kinoteka' theatre in the heart of Warsaw. A special audience of hundreds...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/10/judwa2_0.jpg?itok=OBtA8dpP
Judwa remake has an advantage over Chef

*Wrong time release and the film pays heavily. Much beyond its demerits. Pre-Diwali is the dullest period to release a new film but, even the best of production houses with years of standing still go ahead and do it. T Series released Chef in this dull period and, when asked, the explanation was...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/chef.jpg?itok=m6q0yYAq
Chef: Where is the audience?

Chef is a remake of 2014 Hollywood film of the same name, written, directed and co-produced by Jon Favreau, who also essayed the lead role.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Baahubali%202.jpg?itok=fvJMACwW
Baahubali 2 to premiere on Sony Max on 8 Oct

MUMBAI: Sony MAX, a Hindi movies channel from Sony Pictures Networks, is  bringing the epic saga from the Kingdom of Mahishmati, Baahubali 2: The conclusion. Directed by the showman of southern India movies, S.S. Rajamouli, this extravagant heroic tale of Baahubali will be premiering on Sony MAX...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories