MUMBAI: Reliance ADAG’s Big Pictures has rolled out intense marketing and promotional campaign for its upcoming supernatural thriller film ‘13 B – Fear has a new address.'

The campaign for the movie, which is set to release on 6 March, will mark the coming together of the online arms of Reliance Big Entertainment - Zapak.com, Big Flix and Big Adda.

Big Pictures has also announced a contest based on the film's theme 'Have You Been Spooked', wherein audiences can send in stories of their spooky experiences to win Rs 100,000. The company is also planning to evaluate shortlisted entries for development into a Big Pictures’ film.

Big Pictures chief marketing officer Saurabh Varma said, "The contest is aimed at connecting with and engaging the film's audience. Interesting entries hold the potential to become the next Big project. We are excited about the association with Zapak.com, Big Flix and Big Adda to utilise the benefits of the online space to help fans connect with '13 B- Fear has a new address' on a different platform altogether."

13 B is directed by national award winning director Vikram K Kumar, starring R Madhavan and Neetu Chandra, with music by Shankar, Ehsaan, Loy trio. The music will be released by Reliance Entertainment's Big Music.

Big Pictures' forthcoming slate contains thriller Sikander which will be released on 27 March.